Today, the annual
Readers look through the magazine for the sexy pictures, not the ads, but this year at least one ad should grab some attention.
The print ad, which promotes the 2014
This is what the ad looks like at first glance:
If you look closely, there are three women camouflaged into the background. If you scan the QR code on the page or go to LexusBlendOut.com, the pictured models come to life when you place your phone on top of them.
Watch the models strut out of the background, revealing their swimsuits:
The agency is Team One.