TOP STORY
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
- Generation Z, which includes people born between 1997-2012, is not just digital savvy, they are digital natives who are immersed in social media.
- They are a tweet away, catching up on the news developments and dance trends on Instagram, with an attention span of a gnat, wanting to see real content and calling out fake news.
Shreyas Hegde , CEO and Co-Founder ofViral Fission writes about changing rules of marketing, led byGenZ audience.
Communication Mantra 2022: Move from volume to valueThe pandemic has changed our lives and the way we do business in the last 2 years. Komal Lath, Founder, Tute Consult writes about a few trends that will domina...
How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril adsChatpat, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style. From recreating Cadbury's Kuch Khaas Hai to p...
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsightsWATConsult’s research division – Recogn, unveils the 3rd report of WATInsights - Digital commerce series. 146 million video commerce shoppers in India who have...
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY reportAs per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022, the ad spends are estimated to reach 107,987crs in 2022. This represents the estimated gro...
Customer satisfaction dips for Indian brands in the CX journey: Havas CX reportThe X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust, inclusivity, always being of service, and going ab...
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisationsThere’s no doubt that in 2022 and beyond, companies and advertising agencies will dedicate more attention and resources to improving Diversity, Equity and Incl...
Tackling trolling: How trolling affects brandsSocial media trolls are not going to disappear from the internet anytime soon. Trolls can heavily tarnish a brand’s image, also significantly impacting the bra...
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23Finance Minister Nirmala Sitharaman presented the Union Budget for 2022-23 in Parliament on Tuesday. This year's budget is indexed towards startups, MSMEs, inf...
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu reportMCG has the highest contribution of 34% (Rs. 23,736 crore) towards the Indian advertising industry, followed by e-commerce (14%, Rs. 9,619 crore) and automotiv...
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu reportAPAC growth will be fuelled by rise of digital, now 61.1%, pacing ahead of global growth at 55.5% of overall ad spend. Recovery almost 3x faster than previous ...
AdEx zooms 37% despite Covid II: Madison reportPitch Madison Advertising Report 2022 has released flash figures of ADEX estimates only for 2021 ADEX has comfortably surpassed 2019 figures by 10%.In a depart...
Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy RelationshipLogicserve Digital recently announced that it clocked 55% CAGR over the last 6 years and witnessed accelerated growth across verticals, Creative (70%+), Data &...
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 e...
The average salary drawn by Advertising, PR and Media professionals across different levels: ReportThe pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class pr...
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin JasaniAfter two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the f...
Lessons 2021 taught our advertising leadersAs the year draws to a close, it is important to pause and reflect. We speak to industry leaders about the year gone by and a few lessons they learnt from 2021...
Trends 2022: Where advertising is headed in the year to comeAs we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. Despite the challenges, 2021 turned out to be a good year in ter...
Trends 2022: Advertising experts tell us what to expect from 2022As we come to the end of another challenging year, we look forward to next with with a lot of hope. In our attempt to crystal-gaze into what 2022 has in store ...
Design: The trends to watch out for in 2022In our latest series, we look at different industries to understand what 2021 was like for them and crystal gaze into the upcoming year, identifying some of th...
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the futureIf an industry can flourish during a global pandemic and one of the worst economic crises we had to face, it can survive through any challenges that come in it...
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is howFounders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around,...
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsightsWATInsights are periodically published reports based on primary research conducted by Recogn, the agency’s research division that provides consumer and busines...
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favourDue to the pandemic, as brands tightened their purse strings in 2020, advertising agencies had to resort to salary cuts and/or worse, layoffs. In the midst of ...
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith reportTravel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023. The travel ad market won’t return to pre-pandemic levels of s...
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report52% of the respondents are spending between INR1,000 and INR5,000 on average on a single transaction on social media. Live shopping (39%) and conversational co...
4 mantras that will elevate your art of pitchingPitching to clients is tough but there is an art to it. Ankita Kulkarni, Head, Account Planning, SoCheers shares 4 mantras that can help take your pitching to ...
Communication Mantra 2022: Move from volume to valueThe pandemic has changed our lives and the way we do business in the last 2 years. Komal Lath, Founder, Tute Consult writes about a few trends that will dominate the communications and PR industry in...
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY reportAs per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022, the ad spends are estimated to reach 107,987crs in 2022. This represents the estimated growth of 22% for the calendar year 2022. I...
Tackling trolling: How trolling affects brandsSocial media trolls are not going to disappear from the internet anytime soon. Trolls can heavily tarnish a brand’s image, also significantly impacting the brand’s marketing plans to promote any newl...
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu reportAPAC growth will be fuelled by rise of digital, now 61.1%, pacing ahead of global growth at 55.5% of overall ad spend. Recovery almost 3x faster than previous global advertising decline following 200...
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips“Deadlines can wait. First, let me take care of my mental health!” said no advertising employee ever. In this industry, you are expected to be available 24*7 even though the job doesn’t require savin...
Lessons 2021 taught our advertising leadersAs the year draws to a close, it is important to pause and reflect. We speak to industry leaders about the year gone by and a few lessons they learnt from 2021.It was during the peak of the pandemic ...
Design: The trends to watch out for in 2022In our latest series, we look at different industries to understand what 2021 was like for them and crystal gaze into the upcoming year, identifying some of the trends that will set the tone for 2022...
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsightsWATInsights are periodically published reports based on primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to its audience. This time, W...
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favourDue to the pandemic, as brands tightened their purse strings in 2020, advertising agencies had to resort to salary cuts and/or worse, layoffs. In the midst of it all, the two-year-old Django Digital,...
How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril adsChatpat, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style. From recreating Cadbury's Kuch Khaas Hai to partnering with Raftaar, Chatpat has been encouraging the audience to donate to S...
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsightsWATConsult’s research division – Recogn, unveils the 3rd report of WATInsights - Digital commerce series. 146 million video commerce shoppers in India who have purchased and transacted on video commerce platforms.WATConsult, an Isobar Comp...
Customer satisfaction dips for Indian brands in the CX journey: Havas CX reportThe X Index 2022 report, from Havas CX, Havas Group’s global customer experience network reports that trust, inclusivity, always being of service, and going above and beyond are now major factors in creating the most meaningful customer ex...
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisationsThere’s no doubt that in 2022 and beyond, companies and advertising agencies will dedicate more attention and resources to improving Diversity, Equity and Inclusion (DEI). While the ad industry has a lot of women today, many drop out by th...
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23Finance Minister Nirmala Sitharaman presented the Union Budget for 2022-23 in Parliament on Tuesday. This year's budget is indexed towards startups, MSMEs, infrastructure projects, rural revival, digital payment apps, telecom growth and af...
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu reportMCG has the highest contribution of 34% (Rs. 23,736 crore) towards the Indian advertising industry, followed by e-commerce (14%, Rs. 9,619 crore) and automotive (7%, Rs. 4,745 crore). The biggest contributors to the digital media industry ...
AdEx zooms 37% despite Covid II: Madison reportPitch Madison Advertising Report 2022 has released flash figures of ADEX estimates only for 2021 ADEX has comfortably surpassed 2019 figures by 10%.In a departure from convention, the Pitch Madison Advertising Report 2022 released flash figures of ADEX estimates onl...
Logicserve Digital eyes to achieve 100% growth this year by focusing on Corporate Empathy RelationshipLogicserve Digital recently announced that it clocked 55% CAGR over the last 6 years and witnessed accelerated growth across verticals, Creative (70%+), Data & Insights and Technology (90%+) in CY 2021 compared to CY 2020. We speak to Pras...
The average salary drawn by Advertising, PR and Media professionals across different levels: ReportThe pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class professional services executives to apply out-of-the-box expertise to transform op...
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin JasaniAfter two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the future of t...
Trends 2022: Where advertising is headed in the year to comeAs we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. Despite the challenges, 2021 turned out to be a good year in terms of the campaigns our creative agencies churned out. We saw many heartwarming, thought-provoking, quirky ...
Trends 2022: Advertising experts tell us what to expect from 2022As we come to the end of another challenging year, we look forward to next with with a lot of hope. In our attempt to crystal-gaze into what 2022 has in store for the advertising and media business, we spoke to a few experts from the industry. In today's feature, Ra...
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the futureIf an industry can flourish during a global pandemic and one of the worst economic crises we had to face, it can survive through any challenges that come in its way. Digital media has proven time and again how integral it is to the adverti...
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is howFounders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around, from a debt of Rs 30 lakh to revenues crossing Rs 5 crore in three years. After...
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith reportTravel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023. The travel ad market won’t return to pre-pandemic levels of spending until 2023. Travel brands will increase their spending on digital advert...
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report52% of the respondents are spending between INR1,000 and INR5,000 on average on a single transaction on social media. Live shopping (39%) and conversational commerce (49%) are gaining popularity in India, as 9 out of 10 people enjoyed the ...
4 mantras that will elevate your art of pitchingPitching to clients is tough but there is an art to it. Ankita Kulkarni, Head, Account Planning, SoCheers shares 4 mantras that can help take your pitching to the next level.Pitching to clients is tough! There, I said it. Why wouldn’t it be? You’re basically convinc...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future