TOP STORY
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has ...
ad-agencies09 Jul 2021, 10:00

With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
Dentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s project...
ad-agencies08 Jul 2021, 12:00

The pivot in influencer content creation post-COVID
The pivot in influencer content creation post-COVID
Till the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit t...
ad-agencies07 Jul 2021, 18:57

FCB Group India announces organisational restructuring and key elevations
FCB Group India announces organisational restructuring and key elevations
The Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity f...
ad-agencies01 Jul 2021, 10:00

Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Once again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to u...
ad-agencies30 Jun 2021, 11:27

Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
ad-agencies28 Jun 2021, 12:21

Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Ch...
ad-agencies24 Jun 2021, 19:38

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience &...
ad-agencies23 Jun 2021, 00:36

Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer cat...
ad-agencies22 Jun 2021, 10:00

If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
ad-agencies21 Jun 2021, 12:24

Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Med...
ad-agencies16 Jun 2021, 11:06

Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
ad-agencies16 Jun 2021, 10:38

Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Gozoop Group has acquired its fifth agency, Stratton Communications. Stratton will be rebranded as Sm(all) and will operate independently within the Gozoop Gro...
ad-agencies09 Jun 2021, 12:15

Building a new-age agency through democracy and empathy
Building a new-age agency through democracy and empathy
The pandemic has brought about a sea change in the way we work, communicate and in general live our lives. It has also led to a big change in the idea of leade...
ad-agencies28 May 2021, 13:38

Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Last week, Abraham Abbi Asefaw, Former Dean at Cannes Lions' Roger Hatchuel Academy (RHA) learning programme, in a Twitter thread alleged that all deans at the...
ad-agencies24 May 2021, 13:55

Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Zirca Digital Solutions’ whitepaper highlights the uptick in home cooking, consumption of more cooking-related content and many more. According to the report, ...
ad-agencies24 May 2021, 13:39

To share or not: Understanding social media and its ramifications during a pandemic
To share or not: Understanding social media and its ramifications during a pandemic
Tanvi Bosmia, Group Account Manager, Brand Experience, SoCheers writes how the global pandemic has impacted the content on social media. She shares how social ...
ad-agencies21 May 2021, 15:34

Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Fevicol has started a social media campaign, giving them encouragement during these tough times. The social media campaign has been penned and voiced by the Ch...
ad-agencies20 May 2021, 14:54

Why videos are no longer just an option but a necessity in digital marketing
Why videos are no longer just an option but a necessity in digital marketing
Akshaara Lalwani, CEO, Communicate India pens down the benefits of using videos in marketing. She shares how videos can offer higher brand recall, improve webs...
ad-agencies13 May 2021, 10:00

COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A recent study by Deloitte found that India ranks highest among 18 countries in terms of anxiety during the second wave of the pandemic. We are constantly livi...
ad-agencies11 May 2021, 10:00

This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
We caught up with Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett to talk about all that has been happening at the agency, how they have b...
ad-agencies03 May 2021, 20:01

Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
With the increasing number of Covid-19 cases every day, it is becoming extremely difficult for a lot of people to stay calm and keep working. A lot of companie...
ad-agencies28 Apr 2021, 10:00

PR must look within to survive and find truth, empathy, compassion
PR must look within to survive and find truth, empathy, compassion
As we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how th...
ad-agencies26 Apr 2021, 16:27

Voice search queries in India are growing at 270% per year: MMA and Isobar Report
Voice search queries in India are growing at 270% per year: MMA and Isobar Report
MMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MM...
ad-agencies14 Apr 2021, 14:18

Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Seven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s le...
ad-agencies14 Apr 2021, 12:35

Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu internation...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit f...
ad-agencies07 Jul 2021, 18:57

FCB Group India announces organisational restructuring and key elevations
FCB Group India announces organisational restructuring and key elevations
The Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity festivals including One Show, Clio, LIA, ...
ad-agencies28 Jun 2021, 12:21

Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Chairman & CCO, FCB Interface who spoke to...
ad-agencies22 Jun 2021, 10:00

If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of our platform to highlight emergi...
ad-agencies16 Jun 2021, 10:38

Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Gozoop Group has acquired its fifth agency, Stratton Communications. Stratton will be rebranded as Sm(all) and will operate independently within the Gozoop Group. We caught up with Ahmed Aftab Naqvi,...
ad-agencies24 May 2021, 13:55

Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Zirca Digital Solutions’ whitepaper highlights the uptick in home cooking, consumption of more cooking-related content and many more. According to the report, traffic on e-grocery platforms increased...
ad-agencies20 May 2021, 14:54

Why videos are no longer just an option but a necessity in digital marketing
Why videos are no longer just an option but a necessity in digital marketing
Akshaara Lalwani, CEO, Communicate India pens down the benefits of using videos in marketing. She shares how videos can offer higher brand recall, improve website visibility and increase trust among ...
ad-agencies03 May 2021, 20:01

Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
With the increasing number of Covid-19 cases every day, it is becoming extremely difficult for a lot of people to stay calm and keep working. A lot of companies have upgraded their policies to help t...
ad-agencies28 Apr 2021, 10:00

PR must look within to survive and find truth, empathy, compassion
PR must look within to survive and find truth, empathy, compassion
As we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how the pandemic will herald a new age of PR, ...
ad-agencies09 Jul 2021, 10:00

With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
Dentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s projects are already up and running. We catch up with Ajay Singh as the Vice President ...
ad-agencies08 Jul 2021, 12:00

The pivot in influencer content creation post-COVID
The pivot in influencer content creation post-COVID
Till the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit the second wave, and creators had to pivot again. Ankit Agarwal, Founder – Do Your Thng writes how content c...
ad-agencies01 Jul 2021, 10:00

Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Once again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to us about the performance this year, agency's filtering system for Cannes entries,...
ad-agencies30 Jun 2021, 11:27

Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of ou...
ad-agencies24 Jun 2021, 19:38

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience & Activation Lions, and Creative Effectiveness Lions, Innovation Lions, and the Y...
ad-agencies23 Jun 2021, 00:36

Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer categories today.It is only day two of Cannes Lions 2021 and India is already shini...
ad-agencies21 Jun 2021, 12:24

Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Media Lions category, which is the maximum number of shortlists in a single categor...
ad-agencies16 Jun 2021, 11:06

Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of our platform to highlight emerging queer leaders of the advertising indu...
ad-agencies09 Jun 2021, 12:15

Building a new-age agency through democracy and empathy
Building a new-age agency through democracy and empathy
The pandemic has brought about a sea change in the way we work, communicate and in general live our lives. It has also led to a big change in the idea of leadership. Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett writes about his leadership exp...
ad-agencies28 May 2021, 13:38

Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Last week, Abraham Abbi Asefaw, Former Dean at Cannes Lions' Roger Hatchuel Academy (RHA) learning programme, in a Twitter thread alleged that all deans at the academy a...
ad-agencies24 May 2021, 13:39

To share or not: Understanding social media and its ramifications during a pandemic
To share or not: Understanding social media and its ramifications during a pandemic
Tanvi Bosmia, Group Account Manager, Brand Experience, SoCheers writes how the global pandemic has impacted the content on social media. She shares how social media can be used as an effective tool of communication during a pandemic. Over ...
ad-agencies21 May 2021, 15:34

Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Fevicol has started a social media campaign, giving them encouragement during these tough times. The social media campaign has been penned and voiced by the Chairman of Global Creative at Ogilvy, Piyush Pandey.India is reeling under a terr...
ad-agencies13 May 2021, 10:00

COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A recent study by Deloitte found that India ranks highest among 18 countries in terms of anxiety during the second wave of the pandemic. We are constantly living with the fear that someone close to us or someone we know might succumb to th...
ad-agencies11 May 2021, 10:00

This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
We caught up with Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett to talk about all that has been happening at the agency, how they have been coping in these difficult times. Sinha told us all that is being done to mak...
ad-agencies26 Apr 2021, 16:27

Voice search queries in India are growing at 270% per year: MMA and Isobar Report
Voice search queries in India are growing at 270% per year: MMA and Isobar Report
MMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MMA and Isobar have launched ‘The Voice Playbook’ for India. The playbook aims to ...
ad-agencies14 Apr 2021, 14:18

Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Seven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise...
ad-agencies14 Apr 2021, 12:35

Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu international’s marquee data-driven marketing engine – the dentsu Marketing Cloud.Dentsu As...