Aims to enable marketers to unlock value from their audience data to optimise business impact and consumer brand experi...
Essence Data Health Checkis a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub.
- The agency will further develop and incubate marketing technology products that use predictive data signals and automation to improve business performance, customer experience and brand governance for companies.
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. The product was built to be a strategic and tactical aid for marketers to accelerate their digital marketing transformation and business growth. In addition to helping brands navigate the seismic shifts in data, identity and privacy due to the confluence of changes in user sentiment, regulations and technology, the offering enables marketers to maximise value from their audience data and optimise consumer brand experience. The features of the product are informed by years of providing data services for brands across APAC, including those from the technology, retail, travel, luxury and financial services sectors.
Part of Essence’s consulting solutions, Essence Data Health Check provides a meticulous review of marketers’ technology stack, data collection setup, audience management approach and data deployment practice, along with actionable recommendations to increase the effectiveness of data-driven paid and owned marketing activities. This review is done with respect towards current and future shifts in legislation and technology pertaining to consumers’ online identity and privacy. Designed for both in-house marketing teams and external agency service models, the offering also recommends measurable implementation roadmaps to track progress and capture value.
Kunal Guha, Executive Vice President, Essence, who oversees the strategic direction and delivery of Essence Global Ventures’ research and development efforts, said, “We are now at the dawn of a new era of marketing - one that is defined by consumers’ expectations around their data and privacy, and an industry looking to bring more personalised experiences to their consumers. Essence Data Health Check will underpin the foundations for this privacy-first world, where the ethical compass on consumers’ data is paramount. Through Essence Global Ventures, it is our ambition to continually innovate solutions that will ensure marketers globally can lead with new strategic advantages, today and in the future.”
The introduction of Essence Data Health Check follows the earlier launch of
Through Essence Global Ventures, the agency will further develop and incubate marketing technology products that use predictive data signals and automation to improve business performance, customer experience and brand governance for companies. Similar to Essence Media Health Check and Essence Data Health Check, these solutions will be commercialised and deployed across APAC and globally via Essence’s network of offices.