The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo

• The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united.
• We get behind-the-scenes of the song to understand how it was all brought together.

With an aim to understand what goes on behind the scenes, Advertising and Media Insider introduces you to its video series called 'Behind The Ads.' The video series will give you a deep insight into the behind-the-scenes of an advertisement and the entire creative process — from brainstorming, arriving on the ‘big idea’ to finally executing it.

In our second episode, we look behind a unique song called ‘We Got This’ that was brought together amid a lockdown, which is all about being resilient and reiterates the power of unity and hope.

The song is an anthem that captures the spirit of team Geometry Encompass during these trying times of the global lockdown. It was conceptualized during an inspiring 2-hour-long session between the team at Geometry Encompass with Clinton Cerejo and Ankur Tewari. Roshan Abbas, who originally thought of the idea as a fun way to engage with the team invited everyone to share their thoughts and experiences during the lockdown. The thoughts that were shared were developed as the lyrics and hook words for the song. While Roshan and Ankur guided the creation of the lyrics, Clinton worked his magic with the music.

Find out what went behind-the-scenes here: