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Storytelling has multiple benefits that every parent can vouch for.
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Here’s an app that can help children turn into storytellers

Storytelling has multiple benefits that every parent can vouch for.
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The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents have to don many hats and juggle many responsibilities.

Both primary and secondary research has revealed interesting insights around the activity of storytelling as a means to keep kids fruitfully engaged and nurture the overall development of children in their formative years. Also somewhere in today's busy lives parents lament about the fact that the charm of storytelling is slowly getting lost.

Storytelling has multiple benefits that every parent can vouch for.

Story time is usually when mothers and kids bond the most. However, in today's hectic life, parents and kids usually miss out on the joys of bonding over a story.

Stories have other benefits too. When kids narrate stories and don't just passively listen to them, they become far more socially expressive. Last but not the least, storytelling has become the most critical skill of the future generation. Children who evolve into good storytellers will be able to influence and persuade people to adopt their point of view in various walks of life including the corporate world. It is amazing how networking platforms like Linkedin are filled with articles around how one can become a better storyteller.

Inspired by the insights that they got from the research Sunder Raman and Aditya Jaishankar decided to launch a storytelling app, the MaPa Story that would actually build the next generation of storytellers.

The name MaPa was inspired by the original storytellers in every child's lives, their moms and pops. The team decided to create an app that would not just be about listening to stories but would be fun, interactive, and activity-based.

The app, which is available on Play Store, will also see the creation of a kiddie weekend property where kids will be able to narrate stories in their own voices.

The objective of the Mapa Story app is as follows:

·Build the next generation of storytellers, by enabling kids to become storytellers.
·Enabling kids to be more expressive through the modes of storytelling.
·Enabling the holistic development of the kid in their formative years through stories plus activities associated with them.
·The team is also working on other game-changing participatory activities like storified learning based on school curriculum and other ideas for the app.

Speaking about the app that is now available on Google Play, Jaishankar said, “MaPa Story is a storytelling app with a difference. Unlike any other app, this storytelling plus activity-based app enables parents and kids to record stories in their own voice. This enables kids and parents to not just listen to stories together but record stories in their own voice leading to a strong emotional bond between the parent and the kid.”

He added, “Another value add will be that stories will come with activities. These activities will be fun based and experiential, both offline and online activities that will keep the kid fruitfully engaged. Parents will have a free hand on how much they would like to participate with the kid.”

Inspired by the insights that they got from the research Sunder Raman and Aditya Jaishankar decided to launch a storytelling app, the MaPa Story that would actually build the next generation of storytellers. The team that worked on the app also included Saloni Seth, Megha Mehta and Priyal Poddar.

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