- Sameer Makani, Managing Director and Co-Founder,
Makani Creativeswrites for the past several years Chinese brands were a crucial part of high traction shows on television.
- Now, with the strategic
ban on Chinese productswith Atmanirbhar agenda, he further explains how homegrown apps and brands have started taking a flight in the market.
Ever since the Prime Minister’s announcement on
For the past several years Chinese brands were a crucial part of high traction shows on television. The strategic ban on Chinese products with Atmanirbhar agenda Indian Homegrown apps and brands have started taking a flight in the market. For instance, reality shows like Big- Boss, Kaun Banega Crorepati (KBC), and events like
Most TV advertisers are regular advertisers and depend on high salience for their offtake. Any brand today cannot afford loss of communications for more than 4 to 5 months therefore IPL should be considered for advertising for the value proposition that it will provide along with the impression and recalls in the international market. The overall cost compared to the value is even more affordable considering the pandemic, and it is high time that Indian brands leverage this opportunity at its fullest. This time with
IPL this year will prove to be a greater opportunity for the Indian brands to invest and gain visibility. Due to safety concerns IPL 2020 has been shifted to UAE. This in-turn will help to gain a larger audience not only in India but in UAE as well. Dream11 announced itself as a sponsor for IPL 2020 and now has the probability of getting recognized on the national as well as international front.
In addition to major sponsors like Dream11, even small homegrown brands which are still on the verge of growth would get an opportunity by contributing their bit to mark their image in a big way at the international event of IPL 2020. Indian Premier League becomes a golden opportunity for brands as well as agencies to build a strong emotional connect with its consumers; resulting in creating credibility in the eyes of its consumers.