Advertising, marketing and public relations enters as one of the ‘Top 6’ industries in Randstad's Salary Trends Report
- The pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing.
- Businesses will be looking for best-in-class professional services executives to apply out-of-the-box expertise to transform operating models for sustainability and profitability through digitization, smart pricing, resource optimization, and next-gen client management.
In addition to being technology-adept, marketers for tomorrow and the day after must also be quick to adapt to changing consumer sentiments. Transformation in digital marketing is lightning quick, and businesses need marketers who have to be looking further ahead than any other strategists. Senior executives are looked upon to combine traditional marketing knowledge with digital strategies and hence are paid handsomely. At the senior level, industries such as Media & Entertainment, and Banking & Financial Services find a place among the top industries. This is indicative of the value and importance of seniors with niche expertise in these industries. For the same reasons, IT, Internet and e-Commerce oer competitive salaries in the senior segment. There is a clear and uniform distinction between junior, mid-level and senior professionals across industries that speak of a motivated and aspirational path to growth.
During the pandemic, many media professionals have joined EdTech platforms to polish their skillset. Here's a skill-wise breakup across different media and marketing industries.
Rate of unemployment declined to 6.9 percent in September 2021, according to the Centre for Monitoring Indian Economy (CMIE), and this saw a revival in the job market
Bengaluru ranks #1 among the Tier-1 cities in salary pay-scales across the junior and mid-levels in job level hierarchies, but plays second to Mumbai when it comes to senior levels. On an average, junior executives in Bengaluru draw 11.6 percent higher than the second Tier-1 city, Hyderabad, and an average of 17.8 percent higher than all its Tier-1 counterparts.
At the senior job levels, Mumbai stands at the top of the table with its salaries 3.4 percent higher than Bengaluru, and an average of 8.8 percent higher than the Tier1 cities in general.