The audit will assess risk areas and dependency on currently deployed solutions
Jul 21, 2021, 12:01 IST
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Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Jul 21, 2021, 12:01 IST
The audit will assess risk areas and dependency on currently deployed solutions
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Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. - The agency has also initiated cookie dependency audit for its clients.
These developments which enable users to opt-out and block third-party cookies from collecting data will have a significant impact on digital ad profiling. To facilitate this transition,
Spanning over 150 questions across five categories - Measurement, Targeting, Optimisation, Compliance and Marketing Technology, this in-depth audit will help identify where clients are highly dependent on third-party cookies or any identity-based solutions, thereby enabling timely course correction.
Talking about the audit,
The audit provides clients an opportunity to:
- Prepare themselves for the removal of the third-party cookies
- Seize the opportunity in new technologies coming forward
- Capitalise on the short-term learnings that come with the current availability of cookies
The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal.
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