- AAAI will now allow
digital agenciesto become full-fledged independent members.
- This will in particular benefit standalone, independent digital agencies which were left out from the AAAI as membership was only open to Creative, Media & Full Service Agencies.
- Membership to the AAAI will not only help protect their interests, and give representation on industry forums, but also benefit the larger digital marketing ecosystem.
In a significant move, the
Ashish Bhasin, President, Advertising Agencies Association of India and CEO APAC & Chairman India Dentsu Aegis Network, said, “ In order to future proof AAAI it is absolutely essential to include the Digital Agencies as our members since digital is an important and ever increasing part of our industry. With this in mind,
Says Anupriya Acharya, AAAI Vice-President and Publicis Media India CEO, “With digital advertising becoming so mainstream, there are many digital agencies operating in this space now. Hence, it is important that AAAI begins incorporating these too, to be truly representative of the current industry environment. In order to enable greater participation from the digital agencies, we created the first-ever Digital Agency Forum wherein we got key leaders from digital agencies of existing AAAI members to identify important areas that are unique to the digital agencies and find solutions to address some of their challenges and opportunities.”
The Digital Agency Forum focuses on areas such as Account shift protocols, Viewability standards and audience metrics, relationships with digital bodies, Best practices, Commercial norms, Talent & training, to begin with, but will expand its role as it grows.
The Advertising Agencies Association of India (AAAI) formed in 1945, is representative today of small, medium & large-sized agencies. It is the Apex body of agencies in India and the spokesperson for the Advertising industry on all forums.