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The guide provides a comprehensive look at how privacy and data protection laws affect advertising and marketing in more than 70 countries
It is the first-ever guide to how privacy laws affect marketing and advertising around the world
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IAA & GALA launch Global Privacy Laws Handbook

It is the first-ever guide to how privacy laws affect marketing and advertising around the world
  • The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affect marketing and advertising around the world.
  • The guide also provides detailed information about how to comply with privacy laws in the European Union.
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The International Advertising Association (IAA) and the Global Advertising Lawyers Alliance (GALA) virtually launched the two-volume set, Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing. It is the first-ever guide to how privacy laws affect marketing and advertising around the world.

The over 700 page guide provides a comprehensive look at how privacy and data protection laws affect advertising and marketing in more than 70 countries – from Argentina to Zimbabwe. The guide also provides detailed information about how to comply with privacy laws in the European Union. Organized by country, each chapter in the twin-volumes provides detailed information about how privacy is regulated in that country with respect to advertising and marketing, and covers such topics as, rules about collection and storage of personal data, data breaches, and regulatory enforcement. Each chapter also provides unique insights about how the privacy landscape has changed in recent years, where the changes will be in the future, and the challenges companies face.

“It’s absolutely critical that the laws governing privacy and data security be top-of-mind for marketers around the world,” said Jeffrey A Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz in New York and GALA's Chairman. “We’re thrilled to partner with the IAA to publish this indispensable guide.”

Srinivasan Swamy, Chairman & World President of the International Advertising Association, said, “We hope that this Global Privacy Laws handbook will be an excellent reference volume to all major marketing companies and governments around the world. I am happy to say this handbook will be available to all IAA members as a free download at IAA website. Members can also buy a hard copy of the handbook at a special price. Others can buy it of course at Amazon e-book store”.

Nitin Paranjpe, COO, Unilever was the guest of honor at the launch event. He said “The benefit of this handbook is unimaginable – for brands, for companies, for advertisers – and more so for global companies such as ours, in current times. The book highlights another important aspect that data privacy is a fundamental human right and that is a big thing.”

About 200 participants attended the virtual launch event of the book from 51 countries. It included a panel discussion on 'How to engage with consumers while respecting their privacy in the post Covid world'. The panel included Cecilia Alvarez Rigaudias, Privacy Policy Director, EMEA at Facebook, Daniel Goldberg, Counsel in Frankfurt Kurnit Klein & Selz and Gowthaman Ragothaman, Chief Executive Officer, Aqilliz. For Q&A, they were joined by Dr. Søren Pietzcker, Partner, Heuking Kühn Lüer Wojtek and a senior functionary at GALA and Srinivasan Swamy of IAA.