The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led...
Dec 13, 2019, 11:18 IST
ad-agencies
MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar
Dec 13, 2019, 11:18 IST
The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led...
Madison World ’s Outdoor unit,MOMS recently used wind sensor technology for Hair & Care latest campaign #KhuleBaalBefikar.- MOMS’ servicing and creative teams jointly worked on the idea and execution of the campaign.
- The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led innovation in the OOH space.
To achieve the campaign objective, digital screens were carefully identified, selected and deployed at high traction sites at different Metro stations in Mumbai and bus shelters in Jaipur. These digital screens were fitted with wind sensor technology. The wind sensors were programmed to be activated with the gust of wind that accompanies the arrival of a train or bus which then activated the ad featuring
The campaign spread dreamy smiles and pleasantly surprised commuters who happily clicked pictures and took videos with the digital screens featuring Shraddha Kapoor as her hair swayed with the wind.
Speaking about the campaign,
Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison TURNT, Rural specialist - Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. Madison OOH group handles marquee clients like Tata Motors, Raymond, McDonald’s, Samsung, Asian Paints, Toyota, Lodha, Kotak, Omkar, Marico, amongst many others. Madison OOH, is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.
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