The new framework will help brands navigate and overcome previously unforeseen challenges
Sep 4, 2020, 12:05 IST
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MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
Sep 4, 2020, 12:05 IST
The new framework will help brands navigate and overcome previously unforeseen challenges
- Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment.
- The ‘
Restart and Restrat ’ framework is available for not just its clients, but anyone in themarketing community to navigate through these rough times.
Given the slowdown, consumers’ spending and their current lifestyles and behaviors are witnessing a readjustment. Further, an erosion of confidence and concerns about health have led to a sudden change in consumer psychology and behavior which has a direct impact on a variety of industries. They are clearly drawing a line between discretionary and non-discretionary spends by conscious purchase decisions. This unsettled scenario has prompted MullenLowe Lintas Group to team up with other experts across the world and research previous similar world events and their impact on attitudes and behaviours. The final product is “Restart and Restrat” – A Strategic Framework for Brands in Challenging Times. Through targeted solutions and focused actionable strategies in the immediate and long term, the framework will help brands navigate and overcome previously unforeseen challenges.
Commenting on the launch of the framework,
Talking about the idea behind Restart and Restrat,
Through this framework, MullenLowe Lintas Group aims to provide a strategic reference for brands in a dynamic business environment. The ‘Restart and Restrat’ framework is available for not just its clients, but anyone in the marketing community to navigate through these rough times.
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