The cricketers make a point that while India has great cricketing teams, the time has come to form a formidable team of...
- Ogilvy India's new campaign for the
Government of Indiafeatures the top celebrated cricketers.
- They urge the audience to wear masks to stay safe.
Saying a small part each of the overall message, the cricketers make a point that while India has great cricketing teams, the time has come to form a formidable team of 1.3 billion Indians called ‘Mask Force.’ A force that is very easy for every Indian to join and defeat the spreading Coronavirus. Simply by making our own masks at home and always ensuring that we do not step out of our home without wearing our masks. Each cricketer leads the way by pulling up their unique mask after inspiring the country to do the same.
#TeamIndia is now #TeamMaskForce!Join #IndiaFightsCorona and download @mygovindia's @SetuAarogya mobile applicati… https://t.co/58iu2dixD8— BCCI (@BCCI) 1587198732000
BCCI was instrumental in getting together the cricketers required for the campaign. Given the popularity of cricket in India, where it is informally referred to as the ‘National Religion’, it was no surprise that the video is being loved and shared with immense swiftness.
Speaking about the exercise, Ogilvy’s Chief Creative Officer Worldwide and Executive Chairman, India,
Ogilvy has also said that this is the first in the Mask Force series of exercises it is partnering the government on, in India’s war against Covid-19.