- Currently, in its beta stage, the platform is designed to solve complex end to end
influencer marketingrequirements for brands.
- The platform has been uniquely built to work with influencers both directly, or via their managers and talent agencies.
The platform has been uniquely built to work with influencers both directly, or via their managers and talent agencies. Hence, it offers a one-stop ecosystem for brands to work with creators, ranging from top celebrities to micro/nano-influencers. With the platform in place, working with influencers will be much faster, scalable and easier. The platform will also help brands tremendously improve ROI by helping access data that was previously unavailable. Post the review and success of the beta version, One Impression is expected to roll the full version over the next quarter.
Commenting on the launch of the platform,
With a pool of over 14 million influencers on the platform globally, One Impression is the largest influencer network in Asia and amongst the top ones globally. The platform assists brands in easily finding influencers relevant to their niche basis key data points. The platform further helps brands to access these influencers, get negotiated prices, and finalise contracts, on the platform itself. Top brands across the country leverage One Impression to drive various business objectives ranging from sales, customer acquisition to product launches.
The passion economy has been steadily growing in India with more brands actively jumping on the influencer marketing wagon. With the growth in active social media users in India, new social platforms have emerged catering to different sets of audiences. Subsequently, with the rise in the number of platforms, the number of creators on these platforms has exploded and brands are taking notice. The platform will bring everybody under a connected ecosystem.