- On October 15, 2017, the whole world came together in support of #MeToo movement and started a conversation that encouraged many women to speak up against sexual abuse.
- To celebrate its 3rd year anniversary,
Taproot dentsuhas launched a film in collaboration with iDiva.
The digital film titled ‘Nip in the Bud’, shows a young aspiring woman, fresh out of college, going to meet a powerful tycoon. Her interactions with him go really awry as he intrudes into her personal space and begins to touch her inappropriately. Before concluding on the man’s intentions, the young woman gives him the benefit of doubt that perhaps he was treating her like his daughter. Until he crosses the boundaries and begins to brush his hand against her bosom and places his hand on her thigh. To which, frantically, she then decides to get up and make a quick exit. Much to her dismay, he threatens that she would not make a career with this kind of attitude. The young woman goes into a café and tweets about the horrible experience. The film takes a twist when we see the tweet being read by a woman, realising to her horror that it was the same man who abused her years back. In the end, the camera pans to show a photograph on the mantle where we see that the two women are related and happen to be mother & daughter.
Speaking on the film,