Uday Sodhi, former SonyLiv Business Head launches digital consulting agency - Kurate

• Aims to bring the power of Digital business strategy, ecommerce, digital marketing and digital technology under one banner.
• Leverages Industry experts as Consultants with an aim to create one of the first holistic destinations for all Digital business transformation, Strategy and Execution needs.
• The origin of the word ‘Kurate’ comes from ‘Curate’, which signifies curating strategies and execution specific to business needs.

The former Business Head of SonyLiv, Uday Sodhi, has launched a digital consulting firm called Kurate with four other industry leaders – Kanwaleen Syali, Atindriya Bose, Animesh Misra, and Niraj Hedaoo.

According to a report published by P&S Intelligence, the digital transformation market is estimated to value $24.5 billion in 2018, and is expected to grow at a CAGR of 74.7% during 2019-2024 to reach $710 Bn. With rapid advancement in digital technology, India is the second fastest digital adapter among 17 major digital economies, according to McKinsey.

Kurate will focus on growing the Indian market by assisting companies in their digital transformation journey. Companies will now be able to reach out for contemporizing their business models, systems and processes and pre-empting ever changing user behaviour through the latest digital technology solutions.

“Kurate Digital Consulting specialises on Digital Transformation by defining and creating digital strategies that help businesses redefine business models and processes in the Digital Era. As Consumers, Consumption and Commerce goes Digital, we will help our clients with Digital Strategies to Transform their companies to deliver to these new age consumers. A robust digital strategy lays out a definite plan of action for digital transformation, the success of which can be clearly measured,” said Uday Sodhi, Founding Partner of Kurate Digital Consulting.

The Mumbai based company also announced that companies will now be able to undertake the digital transformation journey by integrating digital technology into all areas of a business to fundamentally change how they operate and deliver value to customers. While this might not be a priority for some, it is one of the strongest drivers of change. Companies need to adapt their business models to remain in business or they would simply perish.

Kurate Digital Consulting will have offices in Mumbai and Gurgaon and will be accessible to all companies in India for strategic consultation and execution of digital transformation projects. The company has five founding members who are experts in different fields across Digital Businesses like Gaming, ecommerce, Digital Video / OTT, B2B Businesses, B2C Platforms, Consumer Marketing, Digital marketing, Brand, Communication, Media and Content.

About the founders:

Uday Sodhi has been at the helm of multiple leadership positions in the Indian Digital ecosystem for the last 20 years. Uday was the Business Head of SonyLiv - one of India’s Leading OTT platforms and part of Sony Pictures Networks India. He also led Digital Transformation teams and led businesses at Rediff.com, HeadHonchos, Net4India. Focusing on ecommerce, Online Media, SAAS Services, Online Classifieds, etc.

Atindriya Bose

He has leadership experience across diverse technology led consumer industries. He was the CEO of Trringo.com (part of Mahindra, Farm Equipment Sector), Country Manager with Sony PlayStation. He has had earlier stints with consumer-focused businesses with Rediff.com, UDV India and Philips India Ltd

Animesh Misra

Senior Business Leader who has led Acquisition. Corporate Marketing, Performance Marketing, Programmatic Sales & Revenue across Asia. Launched the brand HOOQ, one of the largest Hollywood OTT services in India. Before HOOQ he was Head of Brand Marketing at DishTV and managed Pepsi foods, ESPN, Microsoft and Honda in his advertising stint

Kanwaleen Syali

She is a Senior Business and Marketing Professional. She has extensive experience in B2C ecommerce, Digital Space - Strategy, Marketing, Media, Alliances and Product Management. Held leadership positions at Ezeego1 (Cox & Kings venture) Rediff.com and Trade Wings

Niraj Hedaoo

He is a seasoned eCommerce professional with 23 years’ experience. He has led businesses and teams in the Retail, Media & eCommerce Led the e-Commerce teams at Rediff.com Has worked in other Digital Media businesses providing Strategic and GTM support

“Over the last few months, we have observed that the rapidly changing business scenario is dependent on the dynamic nature of digital technology. We are very excited to announce that Kurate will now be one of the few players to come up with a one stop shop approach to address the transformation journey in its entirety through its team of experts,” said Atindriya Bose, Senior Partner.