VMLY&R COMMERCE ENCOMPASS operational integration will continue through 2021
Jan 25, 2021, 11:48 IST
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VMLY&R Commerce Encompass launches in India
Jan 25, 2021, 11:48 IST
VMLY&R COMMERCE ENCOMPASS operational integration will continue through 2021
- VMLY&R and Geometry had joined forces to launch VMLY&R COMMERCE in 2020, the entity has been officially launched in India today.
- VMLY&R COMMERCE is led by Global Chief Executive Officer
Beth Ann Kaminkow , and will operate as a distinct company within the VMLY&R global operation and will be central to VMLY&R’s brand and customer experience offering. - It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion.
VMLY&R COMMERCE is led by Global Chief Executive Officer Beth Ann Kaminkow, and will operate as a distinct company within the VMLY&R global operation and will be central to VMLY&R’s brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion.
In India, VMLY&R Commerce Encompass launched today, combining VMLY&R, Geometry and Encompass commerce strengths to scale shopper, retail activation, experiential and rural marketing practices. With this strategic move, the VMLY&R India operation will now provide clients with a full funnel of end-to-end services that harness creativity, technology and culture to create connected brand experiences which inspire conversion.
On the launch of VMLY&R COMMERCE ENCOMPASS, Global Chief Executive Officer Beth Ann Kaminkow, said, “This is an exciting and important time to further strengthen our capabilities for the diverse India market, which is one of our key markets globally. Commerce is changing at a rapid pace never experienced before and creating opportunities for tremendous creativity. Experiential and brand activation is now digital-first and with the full strength of our local VMLY&R agencies and talent, we are best placed to partner with clients on these cutting-edge solutions.”
“I am very excited by the opportunities that we will have ahead and am looking forward to partnering with
Anil Nair, CEO, VMLY&R India, said: “With VMLY&R COMMERCE ENCOMPASS, we’re able to add shopper and retail experiences to our arsenal, strengthening our position as a true, full-funnel agency that can provide holistic business solutions to our clients. We’re excited for the newest chapter in VMLY&R’s story, and I look forward to working with
VMLY&R COMMERCE ENCOMPASS operational integration will continue through 2021.
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