Amit Akali to be Co-founder and Chief Creative Officer at Wondrlab
Dec 9, 2020, 11:28 IST
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Wondrlab announces its first acquisition with What’s Your Problem
Dec 9, 2020, 11:28 IST
Amit Akali to be Co-founder and Chief Creative Officer at Wondrlab
Wondrlab has announced its first acquisition with What’s Your Problem (WYP).Amit Akali , Founder – MD & CCO at WYP will now be the co-founder at Wondrlab.
WYP will remain a separate brand and become a part of Wondrlab’s content platform. The acquisition comes just a month after Wondrlab’s launch and will be followed by a series of high-impact reveals. Wondrlab has already bagged 25 clients and will have over 100 employees by December 2020.
Amit Akali, Co-Founder and Chief Creative Officer, Wondrlab, said, “What we’ve achieved at WYP has been phenomenal. Today, we are a 60-member team at our new BKC office in Mumbai. The momentum in the last year has been even greater, with us being probably the only agency that’s grown manifold in the lockdown. We’ve been lucky to create some of the most talked-about work in the last few months, be it the iconic Johnnie Walker Travelling Billboard, Tanishq ‘Ekatvam’ or the IPL campaign for Dailyhunt. A big thanks to Praful who helped me start WYP with the other co-founders. To Tejas, who has played a key role in our growth and continues to do so. Along with every past and present employee who’s always looked at WYP as their own family and given it their all. We are thrilled to be a part of Wondrlab. I am excited about the new, even larger, playing field we’re getting. The integration is almost seamless as the vision is identical. In a digital-first era, platformisation and technology are the drivers of customised solutions for brands.”
He added, “When I first spoke to Saurabh and the other co-founders Vandana and Rakesh, it was uncanny how we share the same goals, ambitions and ideals. Together we aim to be a technology and creative powerhouse.”
Malabar Capital Advisors served as financial consultants for the acquisition.
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