- Advertising giant
WPPhas acquired a leading UK-based technology company called Cloud Commerce Group.
- The company will join the Wunderman Thompson global network as part of its market-leading commerce and technology proposition.
CCG is a leader in multi-channel ecommerce software, supporting hundreds of European retailers and wholesalers. The software platform helps brands across the entire commerce journey, connecting customer acquisition and multi-platform commerce, with warehousing, inventory, and fulfilment partners. CCG’s solution integrates with the most widely-used and popular marketplaces including Amazon and eBay, ecommerce platforms including Shopify and Magento, and multiple accounting systems, payment gateways and fulfilment partners. The platform powers over £1 billion in gross merchandise value (GMV) annually through its various integrations.
CCG employs over 100 people across Europe. The company will join the Wunderman Thompson global network as part of its market-leading commerce and technology proposition. This acquisition reflects WPP’s ongoing investment into strengthening its commerce offer for clients and is aligned with WPP’s accelerated growth strategy and focused M&A approach, building on existing capabilities in the areas of experience, commerce and technology.