TOP STORY
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
- India is a country of many smaller countries and the global social media platforms couldn't cater to the needs of people who were more comfortable conversing in regional languages.
ShareChat came into existence to fill this gap.- Since then, the platform has grown its presence and with the recent merger of its short video platform
Moj withMX TakaTak , it caters to 100 million creators and has over 300 million Monthly Active Users (MAU). - We speak to
Ajit Varghese , Chief Commercial Officer, ShareChat and Moj about the platforms' journey so far, the advertising solutions its giving to brands and its strategies to woo more creators as well as users onto its platform for its next phase of growth.
Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 reportZEE5's report offers an analysis on the factors that are influencing the gaming landscape, behaviour patterns of players and key trends that are likely to shap...
ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about itThe Advertising Standard Council of India has released a new set of guidelines for Non-Fungible Tokens and Cryptocurrency, effective from April 2022. After Nov...
Rising cases of cyberbullying, data privacy and other threats in online gaming: ReportmFilterIt says with a growing Rs 3 billion industry in India, gaming frauds are on a steep rise. With a strong pull coming towards gaming, gamers are still exp...
From scrolling to spending: how ‘shoppable’ ads will reshape India’s influencer marketingInfluencer marketing is thriving in India, but brands are missing out on a key opportunity to both seal and track their customers’ purchasing journey, writes I...
Metaverse in India: Around 414k conversations in India happened on the Metaverse in early Jan 2022: ReportTonic Worldwide’s GIPSI launches the world’s first Insights report on the Metaverse as NFTs. As per the report, Gamers are the early adopters.GIPSI, Tonic Worl...
India's first Metaverse wedding had 500 guests, and two brand associations, here's how it was executedThe first Indian marriage on the Metaverse had two brand associations too. Here's how Wavemaker helped execute it. Abhijeet and Sansrati who tied the knot on S...
Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumersB2C marketers have found ways to connect online and offline data, social and mobile data, and household and individual data, all in the name of relevance and b...
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKTThe Indian gaming industry has been witnessing a good growth for the past few years, a trend that was only further boosted by the pandemic where people stuck a...
Indian marketers rank mobile and social media as top priorities for 2022 but Ad Fraud remains a huge challenge, Integral Ad Science study finds77% of marketers prioritising mobile, 71% social media. Ad fraud is a key concern across mobile (78%) and social media (86%) environments. Third-party verifica...
43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: ReportAs the latest report by Doceree, 43% of pharma marketers in India now prefer programmatic messaging platforms to reach out to physicians. It points that pharma...
How technology has changed the marketing landscapeIn the last 22 months, the pandemic has resulted in a significant change in the size, availability, and profile of the digital audience, bringing in people who...
Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League StudyCarrom, Fruit Dart, Fruit Chop, Runner No.1 and Block Puzzle were some of the top games that were played across different Indian cities as per IMGR 2021. Mobil...
Marketing in a Cookie-less worldThis year, the world of digital marketing witnessed a landmark shift as Google announced its plan to phase out the use of third-party cookies in the next two y...
Unlocking new marketing opportunities for the post-pandemic futureThe pandemic led to massive changes in consumer behavior and the way they interact with brands. This change has led to new opportunities for marketers. Robert ...
Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!Srinath Sridharan, Corporate Advisor & Independent markets commentator, pens an OpEd on issues that brands create by claiming to use AI / ML, when basic proces...
Apple reports maximum brand reputation issues while OPPO tops the charts: ReportAs per Techarch, brands having strong consumer pull prone to higher Brand Reputation risk in digital arena. OPPO, Realme and Vivo top its Brand Reputation Inde...
Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India reportThe report highlights how India is emerging as both an investment opportunity and a talent hub for the world. It has been catalyzed by better smartphones, incr...
YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: ReportMicro-Influencers hold maximum brand deals but Nano-influencers get higher median engagement. The survey by the commerce enablement company states that India i...
How connected devices are shaping the future of entertainmentThe pandemic has accelerated the pace of digital adoption in the country and the OTT segment has seen a resulting boom. The proliferation of connected devices ...
BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learningDhilip Kumar, Chief Creative Director, BYJU'S shares how edtech platforms use gaming as a powerful vehicle to make learning experience fun. Game mechanics, whe...
Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterItmFilterIt releases Ad Fraud Myths on “International Fraud Awareness Week” The Digital Ad Fraud is estimated to cost advertisers and brands an estimated of $44 ...
We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to sayThe video streaming giant YouTube announced last week that it is removing its ‘dislike’ counts on videos for public across its platform. In other news, Instagr...
2022 will see a rapid acceleration in data-driven marketing practices ahead of third-party cookie deprecation: ReportAs marketers race towards finishing their data foundations, many are already looking to the next stage of maturity. The adoption of machine learning to drive i...
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystemAfter Twitter’s Super Follow, Meta-owned social media app Instagram is expected to launch subscriptions on its platform soon. This subscription-based model wil...
Here’s why most popular apps and websites are integrating gaming centers within their platformsHaving a game center allows apps and websites to keep users on their product longer. In a survey conducted by Gamezop for its partners, adding games increased ...
50% of MarTech advertisers said that their marketing strategy is being driven by creativity: ReportStudy identifies new cohort of ‘MarTech Heroes’ - organizations that plan to significantly increase investment in Martech over next 36 months. Over 50% of resp...
Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 reportZEE5's report offers an analysis on the factors that are influencing the gaming landscape, behaviour patterns of players and key trends that are likely to shape the future of India’s online gaming se...
From scrolling to spending: how ‘shoppable’ ads will reshape India’s influencer marketingInfluencer marketing is thriving in India, but brands are missing out on a key opportunity to both seal and track their customers’ purchasing journey, writes INCA’s Kunal Sawant. As of last year, soc...
Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumersB2C marketers have found ways to connect online and offline data, social and mobile data, and household and individual data, all in the name of relevance and budget optimization. But this ecosystem f...
43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: ReportAs the latest report by Doceree, 43% of pharma marketers in India now prefer programmatic messaging platforms to reach out to physicians. It points that pharma’s digital ad spending has risen conside...
Marketing in a Cookie-less worldThis year, the world of digital marketing witnessed a landmark shift as Google announced its plan to phase out the use of third-party cookies in the next two years. Raman Mittal, Co-Founder & CMO, TO...
Apple reports maximum brand reputation issues while OPPO tops the charts: ReportAs per Techarch, brands having strong consumer pull prone to higher Brand Reputation risk in digital arena. OPPO, Realme and Vivo top its Brand Reputation Index.In its first Brand Reputation Index (B...
How connected devices are shaping the future of entertainmentThe pandemic has accelerated the pace of digital adoption in the country and the OTT segment has seen a resulting boom. The proliferation of connected devices is also helping in making the experience...
We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to sayThe video streaming giant YouTube announced last week that it is removing its ‘dislike’ counts on videos for public across its platform. In other news, Instagram is testing a new feature that helps u...
2022 will see a rapid acceleration in data-driven marketing practices ahead of third-party cookie deprecation: ReportAs marketers race towards finishing their data foundations, many are already looking to the next stage of maturity. The adoption of machine learning to drive insight and action at scale - surprisingl...
ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about itThe Advertising Standard Council of India has released a new set of guidelines for Non-Fungible Tokens and Cryptocurrency, effective from April 2022. After November 2021, all major crypto exchanges had to put a pause on their marketing and...
Rising cases of cyberbullying, data privacy and other threats in online gaming: ReportmFilterIt says with a growing Rs 3 billion industry in India, gaming frauds are on a steep rise. With a strong pull coming towards gaming, gamers are still exposed to increasing digital threats.As India's eSports segment grows exponentiall...
Metaverse in India: Around 414k conversations in India happened on the Metaverse in early Jan 2022: ReportTonic Worldwide’s GIPSI launches the world’s first Insights report on the Metaverse as NFTs. As per the report, Gamers are the early adopters.GIPSI, Tonic Worldwide's HI+AI (Human Intelligence + Artificial Intelligence) division today laun...
India's first Metaverse wedding had 500 guests, and two brand associations, here's how it was executedThe first Indian marriage on the Metaverse had two brand associations too. Here's how Wavemaker helped execute it. Abhijeet and Sansrati who tied the knot on Saturday, February 5th 2022, became India’s first couple to get married on a 3D M...
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKTThe Indian gaming industry has been witnessing a good growth for the past few years, a trend that was only further boosted by the pandemic where people stuck at home took to gaming to keep themselves entertained. More and more brands are r...
Indian marketers rank mobile and social media as top priorities for 2022 but Ad Fraud remains a huge challenge, Integral Ad Science study finds77% of marketers prioritising mobile, 71% social media. Ad fraud is a key concern across mobile (78%) and social media (86%) environments. Third-party verification impor...
How technology has changed the marketing landscapeIn the last 22 months, the pandemic has resulted in a significant change in the size, availability, and profile of the digital audience, bringing in people who were previously only accessible offline. This has also led to marketing undergoing a big pivot. Gaurav Pat...
Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League StudyCarrom, Fruit Dart, Fruit Chop, Runner No.1 and Block Puzzle were some of the top games that were played across different Indian cities as per IMGR 2021. Mobile esports like Chess and Pool also witnessed a sharp rise in the number of gamer...
Unlocking new marketing opportunities for the post-pandemic futureThe pandemic led to massive changes in consumer behavior and the way they interact with brands. This change has led to new opportunities for marketers. Robert Kay, Senior Director – Customer Success APAC Region, Integral Ad Science writes about a few of these change...
Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!Srinath Sridharan, Corporate Advisor & Independent markets commentator, pens an OpEd on issues that brands create by claiming to use AI / ML, when basic processes don’t work. From a consumer perspective, he shares his experience of using o...
Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India reportThe report highlights how India is emerging as both an investment opportunity and a talent hub for the world. It has been catalyzed by better smartphones, increased internet access, popular titles, influencers, and the global pandemic.The ...
YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: ReportMicro-Influencers hold maximum brand deals but Nano-influencers get higher median engagement. The survey by the commerce enablement company states that India is one of the most diverse and fast-growing markets across the world, with a soci...
BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learningDhilip Kumar, Chief Creative Director, BYJU'S shares how edtech platforms use gaming as a powerful vehicle to make learning experience fun. Game mechanics, when employed in learning, provide students with a psychologically driven willingne...
Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterItmFilterIt releases Ad Fraud Myths on “International Fraud Awareness Week” The Digital Ad Fraud is estimated to cost advertisers and brands an estimated of $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent. Ris...
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystemAfter Twitter’s Super Follow, Meta-owned social media app Instagram is expected to launch subscriptions on its platform soon. This subscription-based model will allow us...
Here’s why most popular apps and websites are integrating gaming centers within their platformsHaving a game center allows apps and websites to keep users on their product longer. In a survey conducted by Gamezop for its partners, adding games increased time spent by 15-40% for all apps and websites. In this column, Gaurav Agarwal, ...
50% of MarTech advertisers said that their marketing strategy is being driven by creativity: ReportStudy identifies new cohort of ‘MarTech Heroes’ - organizations that plan to significantly increase investment in Martech over next 36 months. Over 50% of respondents said that ‘creating compelling content for digital experiences’ is a key...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future