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Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
Top influencer marketing platforms in 2021-22, as per Buzzoka's latest surveyCanva
82% of Marketers believe Instagram has been the most effective influencer marketing channel in 2020 whereas only 5% inc...
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Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka

82% of Marketers believe Instagram has been the most effective influencer marketing channel in 2020 whereas only 5% inc...
  • Buzzoka has released a report analysing the influencer marketing landscape in India.
  • As per the report, 71% of marketers think content control will be one of the top challenges for influencer marketing in 2021.
2020 was an unusual year both for the world as well as for the Influencer Marketing Ecosystem. While the world was stuck in a pandemic and most of the advertising spends either went on hold or were curtailed, influencers too faced the heat globally as well as in India.

To help understand the market sentiment today, Buzzoka has launched the 4th Edition of Influencer Marketing Outlook. It takes a closer look at the influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as viewed by brands, agencies and startups across India.

According to the report, Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22.
Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka

Here are a few more key Highlights of 2020-2021

  • Instagram leads as the primary choice of brands in 2020 with 82% of Marketers choice. This is followed by YouTube at 41%.
  • 64% brands spend less than $100,000 per year on influencer campaigns. However, 15% brands went above $1,000,000 per year
  • 38% Brand Custodians feel Influencer Marketing is becoming more important with each passing year due to Better Reach and Engagement.
  • 82% Marketers believe Instagram has been the most effective influencer marketing channel in 2020 whereas only 5% incline towards Facebook.
  • According to 72% Marketers Influencer Marketing is the fastest growing online customer acquisition method whereas 4% still believe Email Marketing is.
  • Indian Short Video Apps are Over Priced which is a challenge faced by 45% Brands.
  • 55% Marketers have not successfully executed an influencer marketing campaign on any of the available DIY Tools whereas 40% have tried to but were not Satisfied.
Forecast for 2021-2022: Market Potential

  • According to the brand custodians, the top three platforms in 2021-2022 for Influencer Marketing will be Instagram (94%), Mx Takatak (52%) and YouTube (52%).
  • 45% Marketers think Mx Takatak will be very effective to drive influencer marketing in Tier 1 & Tier 2 Markets.
  • 53% Brand Custodians feel Instagram Reels cannot become an effective alternative for TikTok in the coming year.
  • 70% Brands feel Common people have an extremely important role in the influencer marketing ecosystem in the coming years.
  • 51% Marketers feel Influencer Marketing is ready for a DIY Product Revolution.
  • 87% Brand Custodians feel 2021-2022 will be the year for Influencer Marketing as 2001-2022 was for Digital.