A discussion on the state of the OTT industry in India
- With the lockdown extended to May 3, how is the
OTT industry, that has seen a surge in users and time spent on the platforms, coping with this new normal.
- The panel will touch upon the strategies that the OTT platforms are employing to build consumer stickiness, and how they are ensuring their content libraries are able to keep people entertained.
- Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player, Divya Dixit, SVP, Marketing, Analytics & Direct Revenue,
ALTBalaji, Issac John, Business Head – Digital (South Asia), Discovery and Rahul Mishra, Head Marketing and Communications, Shemaroo Entertainmentwill be a part of the panel.
In our latest series of panel discussions around how the Covid-19 lockdown is impacting the industry and businesses, we are hosting a chat around the opportunities and challenges for the OTT ecosystem in India.
As the lockdown brings a silver lining with it, we want to ask a few pertinent questions. Will the industry be able to keep up with this growth once the lockdown is called off? Will the platforms be able to bring about a behavioral change among consumers? How are advertisers looking at the platforms and will they increase their spends if more consumers move to the medium?
The panel moderated by Samarpita Banerjee, Deputy Editor, Ad & Media Insider (moderator) will see
Join us on our Facebook and Twitter pages for an insightful discussion at 4:00 pm today.