Join our panel discussion on the impact of the Covid-19 lockdown on the OTT industry

• With the lockdown extended to May 3, how is the OTT industry, that has seen a surge in users and time spent on the platforms, coping with this new normal.
• The panel will touch upon the strategies that the OTT platforms are employing to build consumer stickiness, and how they are ensuring their content libraries are able to keep people entertained.
• Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player, Divya Dixit, SVP, Marketing, Analytics & Direct Revenue, ALTBalaji, Issac John, Business Head – Digital (South Asia), Discovery and Rahul Mishra, Head Marketing and Communications, Shemaroo Entertainment will be a part of the panel.

With the national lockdown extended by another 19 days, we are going to be stuck at our homes till May 3. In the first week of the lockdown, data from BARC-Nielsen had revealed that people have started spending more time online, and begun consuming more content on OTT platforms.

In our latest series of panel discussions around how the Covid-19 lockdown is impacting the industry and businesses, we are hosting a chat around the opportunities and challenges for the OTT ecosystem in India.

As the lockdown brings a silver lining with it, we want to ask a few pertinent questions. Will the industry be able to keep up with this growth once the lockdown is called off? Will the platforms be able to bring about a behavioral change among consumers? How are advertisers looking at the platforms and will they increase their spends if more consumers move to the medium?

The panel moderated by Samarpita Banerjee, Deputy Editor, Ad & Media Insider (moderator) will see Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player, Divya Dixit, SVP, Marketing, Analytics & Direct Revenue, ALTBalaji, Issac John, Business Head – Digital (South Asia), Discovery and Rahul Mishra, Head Marketing and Communications, Shemaroo Entertainment join the discussion.

Join us on our Facebook and Twitter pages for an insightful discussion at 4:00 pm today.