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Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark Report
ad-tech18 Nov 2019, 15:04

Google updates its data sharing policies for advertisers
Google updates its data sharing policies for advertisers
Following its discussion with European Union, Google will be updating its EU User Consent Policy audit program for publishers and advertisers and its audits fo...
ad-tech18 Nov 2019, 13:03

Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
In October 2019, Priyanka Chopra and Salman Khan were searched 2.74 and 1.83 million times respectively. Amrish Puri and Shahrukh Khan followed the list and we...
ad-tech14 Nov 2019, 13:56

YouTube won’t be mining data from content that is meant for kids anymore
YouTube won’t be mining data from content that is meant for kids anymore
Starting today, all creators on YouTube are required to label their content if ‘made for kids’ in order to comply with the Children's Online Privacy Protection...
ad-tech11 Nov 2019, 14:05

LinkedIn now allows freelancers and SMBs to add ‘Open for Business’ status on their profiles
LinkedIn now allows freelancers and SMBs to add ‘Open for Business’ status on their profiles
LinkedIn has added a new feature called ‘Open For Business’ It allows freelancers and small business owners to add their services on LinkedIn profiles, making ...
ad-tech11 Nov 2019, 13:59

Netflix India revenue up by 700%, on the back of strong local content, India-specific pricing to give further boost
Netflix India revenue up by 700%, on the back of strong local content, India-specific pricing to give further boost
Netflix India has reported a record growth of 700% for the year 2018-2019. Netflix has a massive advantage over its competitors when it comes to access to the ...
ad-tech8 Nov 2019, 13:06

Sanjay Gupta of Star India to join Google India as Country Manager and VP, Sales and Operations
Sanjay Gupta of Star India to join Google India as Country Manager and VP, Sales and Operations
Gupta will contribute to Google’s ongoing efforts to expand the internet ecosystem in the country, driving Internet adoption among consumers and businesses and...
ad-tech7 Nov 2019, 10:00

How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing campaign called ‘There’s a Playlist for That’ and later, ‘...
ad-tech18 Nov 2019, 15:04

Google updates its data sharing policies for advertisers
Google updates its data sharing policies for advertisers
Following its discussion with European Union, Google will be updating its EU User Consent Policy audit program for publishers and advertisers and its audits for the Authorized Buyers program. Beginni...
ad-tech11 Nov 2019, 14:05

LinkedIn now allows freelancers and SMBs to add ‘Open for Business’ status on their profiles
LinkedIn now allows freelancers and SMBs to add ‘Open for Business’ status on their profiles
LinkedIn has added a new feature called ‘Open For Business’ It allows freelancers and small business owners to add their services on LinkedIn profiles, making them discoverable in the search engine t...
ad-tech7 Nov 2019, 10:00

How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketing campaign called ‘There’s a Playlist for That’ and later, ‘Sunte Ja.’ The campaigns highlighted Ind...
ad-tech18 Nov 2019, 13:03

Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
In October 2019, Priyanka Chopra and Salman Khan were searched 2.74 and 1.83 million times respectively. Amrish Puri and Shahrukh Khan followed the list and were searched an average of 1.7 million times respectively. On the other hand, Pri...
ad-tech14 Nov 2019, 13:56

YouTube won’t be mining data from content that is meant for kids anymore
YouTube won’t be mining data from content that is meant for kids anymore
Starting today, all creators on YouTube are required to label their content if ‘made for kids’ in order to comply with the Children's Online Privacy Protection Act (COPPA). YouTube will be using machine learning systems to help creators tr...
ad-tech11 Nov 2019, 13:59

Netflix India revenue up by 700%, on the back of strong local content, India-specific pricing to give further boost
Netflix India revenue up by 700%, on the back of strong local content, India-specific pricing to give further boost
Netflix India has reported a record growth of 700% for the year 2018-2019. Netflix has a massive advantage over its competitors when it comes to access to the diverse media library, says Mohit Yadav, Founder, Veratech. Its ability to adapt...
ad-tech8 Nov 2019, 13:06

Sanjay Gupta of Star India to join Google India as Country Manager and VP, Sales and Operations
Sanjay Gupta of Star India to join Google India as Country Manager and VP, Sales and Operations
Gupta will contribute to Google’s ongoing efforts to expand the internet ecosystem in the country, driving Internet adoption among consumers and businesses and accelerating innovation. He will take on the role early next year and will be b...
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