- Sophisticated bot attacks are posing a significantly increasing and evolving threat to the Asia-Pacific and Middle East regions.
- HUMAN’s MediaGuard will be immediately rolled out and made available to advertisers who are leveraging
POKKT’s in-app video advertising capabilities across Southeast Asia, East Asia, India and the Middle East.
With sophisticated bot attacks posing a significantly increasing and evolving threat to the Asia-Pacific and Middle East regions. HUMAN’s MediaGuard® will be immediately rolled out and made available to advertisers who are leveraging POKKT’s in-app video advertising capabilities across Southeast Asia, East Asia, India and the Middle East. They can now tap into fraud-free environments for their in-app advertising at no extra cost, ensuring cleaner, better quality and cost-efficient advertising to reach an increasingly mobile audience.
Vaibhav Odhekar, Managing Director of India and the Middle East for AnyMind Group and Chief Operating Officer of POKKT said: “Our customers have trusted us to provide them with the best quality advertising and with HUMAN’s MediaGuard® bot protection now seamlessly integrated and available to advertisers across the region, we have now added an additional layer of protection and can move forward together to drive the industry forward.”
HUMAN is accredited by the Media Rating Council (MRC) for end-to-end coverage against sophisticated invalid traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV). This includes accreditation for pre- and post-bid detection and mitigation of SIVT, which is notoriously challenging to detect as fraudsters attempt to mimic genuine user behavior. The partnership with AnyMind Group ensures that customers and partners will be protected from emerging forms of SIVT--background ad activity, hidden ads, app misrepresentation/spoofing, measurement manipulation and more--while guaranteeing always-on fraud filtering and measurement across the POKKT Mobile Ads platform.
Ryan James Murray, HUMAN Asia Pacific Director added: “Markets throughout Asia-Pacific on aggregate are experiencing the fastest growth in commerce on mobile devices compared to any other region in the world. Protecting the integrity of the opportunity for advertisers to engage with real humans in such an intimate and open environment is of the utmost importance to us and our partners. The partnership with POKKT ensures a supply chain free of fraud and unwanted automation. We expect the partnership to indicate to advertisers and agents alike of the significant value present across POKKT's reach and that results derived are assured to be generated from humans only. We are excited to work with POKKT in the fight to break the economics of cybercrime.”
Today, HUMAN verifies the humanity of more than 10 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, now offering a suite of products to protect the complete digital customer journey: BotGuard™ for Applications, BotGuard™ for Growth Marketing and MediaGuard®. With new partners and enterprises now able to leverage the company’s Human Verification Engine™, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries and offering their clients collective protection against threat models they have yet to encounter.