It will help brands make data-driven decisions to purchase online ad inventory and design high-impact marketing campaig...
Flipkart partnerswith MediaMathto launch its demand-side platform.
- The partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management.
With over 300 million registered users today, Flipkart has a very deep understanding of Indian consumers from both a scale and depth perspective, which in turn, makes its DSP truly unique. Therefore, Flipkart’s DSP is relevant to all categories - from FMCG brands to banking and education. The biggest advantage that it offers is the deep consumer intelligence which cannot be accessed anywhere else. The DSP toolkit enables brands to run targeted brand campaigns that cover various aspects of the consumer’s shopping journey. This holistic view on buying behaviour is unique to Flipkart and has the potential to positively impact any brand’s online engagement. Flipkart’s DSP has superior features which allow brands across categories to harness buying preferences through a self-serve model.
Speaking about the DSP launch,
Anudit Vikram, MediaMath’s Chief Product Officer, said, “Flipkart’s deep understanding of Indian consumer behavior is unrivalled and we’re thrilled to partner on an approach that will drive better consumer experiences and engagement while at the same time deliver transparency and accountability to brands. Our DSP toolkit utilizes a data-backed decisioning approach to enable connections with consumers across India and improve the relevance of campaigns.”
Many marketers today are overwhelmed by the plethora of options available when it comes to targeted online engagement. They are also seeking to engage very specific audience sets to build relevance and add maximum returns to their marketing investments.
DSPs are powerful marketing automation tools that are increasingly being used by brands to purchase ad inventory across formats and content genres. It enables brands to harness the supply power of millions of websites. It also helps them analyse and manage their campaigns across multiple publisher networks in real time, based on data about the demographics and online purchase behaviors of consumers. With digital advertising growth on an accelerated growth path across the world (including India), now, more than ever before, advertisers are adopting data-driven marketing and the Flipkart DSP will help them achieve their goals.