ZEE5has joined the race for offering a short video platformwith the announcement of the launch of the beta version of HiPi.
- It has already onboarded over 400 influencers, with over 70 Zee TV celebrities and aims to add another 100 by December 2020.
- Rajneel Kumar, Business Head – Expansion Projects & Head of Products, ZEE5 India, tells all what HiPi is about.
HiPi will be similar to other short video platforms in the market, and will be available on Zee5 and will be free for everybody.
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