TikTok outperformed the likes of WhatsApp and Facebook
- India accounted for 46.6 million installs, or 41.3% of installs worldwide followed by Brazil which saw 9.7 million downloads.
- However, while the number of downloads in India grew 64.8% Y-o-Y from 28.3 million in February 2019, its share of installs dropped nearly eight percentage points from 49.2% of the total.
TikTok was downloaded by close to 113 million App Store and Google Play users worldwide in February, making it the app’s best month ever for both installs and revenue.
ByteDance’s social video platform was the most downloaded non-game app worldwide last month, outperforming the likes of
While the number of downloads in India grew 64.8% Y-o-Y from 28.3 million in February 2019, its share of installs dropped nearly eight percentage points from 49.2% of the total. This suggests that, while India remains a key market for TikTok, the app’s popularity is expanding around the world. The fastest growing market Y/Y was Brazil, with downloads up 992.6% from February 2019. This increased the country’s share of downloads from 1.5% to 8.6% last month.
TikTok’s explosive growth from December 2019 to January 2020 is not exclusive to just a few countries. India and Brazil were the fastest risers, with downloads increasing by 5.7 million and 3 million downloads month-over-month, respectively. But a look at the larger picture shows that downloads increased in countries across the globe, with the cumulative effect resulting in a significant rise.
Google Play still accounts for the majority of TikTok’s downloads, amassing 93.2 million installs in February 2020, or an overwhelming 82.5 percent of the total. The App Store, meanwhile, generated 19.7 million downloads, or 17.5 percent of the total. To date, TikTok has accumulated close to 1.9 billion lifetime installs across both platforms, but not including third-party Android storefronts in China and elsewhere.