- With a 72.5% increase in the number of unique brands from last year, 85 new brands came on board
JioSaavnrecords 17.8% YOY increase in ad revenue for April to August
- Compared to 2019, ad revenue in July 2020 spiked by 45% and in August, it was up by 48.5%
The data revealed that over 120 brands chose to amplify their marketing narrative by adding JioSaavn to their media mix. The streaming platform further identified a 72.5% increase in the number of unique brands that have come on board since 2019, with as many as 85 new brands choosing to engage with the platform in various ways - including pandemic-related advertising.
Several verticals, including FMCG, Media & Entertainment, Health & Fitness, Alcohol-Beverages, Gaming and BFSI, doubled down on their digital audio presence - using JioSaavn’s massive reach to connect with millions of users.
Numerous categories amplified their advertising spends on JioSaavn with revenue increases up from the previous year for Media & Entertainment (265.8%), E-commerce (97.1%), Alcohol-Beverages (69.3%), and Real Estate (79.8%). Gaming, one of the lower spending verticals in 2019, emerged as one of the top 5 spenders in 2020 with a 235.6% increase.
As outdoor spends moved indoors during the on-going pandemic, FMCG brands including Nestle and Reckitt Benckiser are turning to JioSaavn to boost sales of essential products for products like Dettol and Kit Kat. The advertiser growth of the category rose to 600% during the lockdown in India as compared to 2019.
OTT brands like Netflix, Amazon Prime Video and Disney+ Hotstar continue engaging with JioSaavn, showcasing consistent YoY revenue growth, while Mobile App leaders like Amazon, Bumble and Swiggy continue to leverage the national reach of JioSaavn building on their stay-home strategies. The segment saw a revenue uptake of 97% in 2020.
Health & Fitness brands, including the Fitelo App, My Protein and Pharmeasy, are also choosing the platform to help users stay fit indoors. With hyper targeting and customization, category brands were at an all-time high, with a 500% growth spurt.
Speaking on advertising growth,
She added, “The promising momentum we’ve built is indicative of our next quarter as we move into the festival season, with JioSaavn continuing to build earbud moments for our brand partners during ultra-mobile moments.”
The most recent brand to choose JioSaavn for advertising innovation is Ford India, adopting a unique approach to market its new Ford Freestyle Flair Edition by partnering with the platform to curate exclusive playlists for millions of consumers through a JioSaavn Brand Channel.