Truecallerclaims that its programmatic platformhelps reach 170 Million active smartphone users.
- As mobile advertising expenditure in India is projected to reach 1.73 Billion U.S. dollars in 2021, up from 460 million in 2017, Truecaller is confident of reaching its goals this year.
With the festive season round the corner, customer-obsessed brands are continuously looking for active user platforms to engage with their target audience and deliver the right set of messages.
Truecaller claims that its programmatic platform offers
Mobile continues to be the backbone of online advertising and mobile apps are where the bulk of the traction takes place today. In fact according to recent reports, mobile advertising expenditure in India is projected to reach 1.73 Billion U.S. dollars in 2021, up from 460 million in 2017.
Speaking on the occasion,
Commenting on his experience, Harish Iyer, Executive Vice President, IPG said, “We have recommended Truecaller to our advertisers and have consistently seen the platform over-deliver its commitments. With the help of Truecaller, our client’s messages have been delivered to their users through a brand roadblock with absolute simplicity and undivided attention. We believe Truecaller will play an integral part in our media approach for the upcoming festive season of 2020, with more of our clients looking to showcase their own unique stories.”