Chroma Storiesshuts down its operation; all employees transferred to Twitter.
- The template-maker application was Co-founded by John Barnett, who had introduced Boomerang on Instagram.
All employees from Chroma Stories will be transferred to Twitter immediately, adding to its current talent.
Chroma Stories allowed its users to jazz up their content with stylish layouts and frames for their photographs, create multiple slides for a Snap or Instagram Story and add video effects like Instagram’s Boomerang -- personalised for any platform of their choice.
It was co-founded by Instagram Boomerang inventor John Barnett, Joshua Harris who was a Product Design Manager at Facebook’s augmented reality team and Alex Li, Former Engineering Manager on Facebook Photos and Instagram Stories.
“When we founded Chroma Labs in 2018, we set out to build a company to inspire creativity and help people tell their visual stories. During the past year, we’ve enabled creators and businesses around the world to create millions of stories with the Chroma Stories app. We’re proud of this work, and look forward to continuing our mission at a larger scale – with one of the most important services in the world,” read Chroma Stories’ statement.
Twitter’s Product Lead, Kayvon Beykpour took to Twitter to announce the acquisition.
Thrilled to welcome the amazing @Chroma_Labs team including @picturejohn, @alexli, @joshuacharris to @Twitter. Th… https://t.co/zb5O0pFzee— Kayvon Beykpour (@kayvz) 1582063247000
Chrome Stories will continue to work for now and you can still craft pretty stories as long as the application remains installed on your phone. However, it won’t get any new updates.