Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering a brand's mes...
YouTubehas launched audio adsto help brands connect with their audience while they are listening to music on the platform.
- Audio ads, currently in beta, will help brands efficiently expand reach and grow brand awareness with audio-based creative and the same measurement, audience and brand safety features as video campaigns.
Reach more music fans
Music has always played an important role in culture and everyday lives. It’s a reliable way to capture an audience engaging with content they love, but for most brands, it’s untapped on YouTube. "With music video streaming at an all time high on YouTube—more than 50% of logged-in viewers who consume music content in a day consume more than 10 minutes of music content—we’re introducing new solutions for your brand to be seen, heard and recognized alongside music content," read a blog on Google.
In addition to audio ads, Youtube is also launching dynamic music lineups, dedicated groups of music-focused channels across popular genres such as Latin music, K-pop, hip-hop and Top 100, as well as moods or interests like fitness, so that brands can easily reach music fans globally and drive results for their business. Music lineups and audio ads make it possible to be there, at scale, whether YouTube is being watched front and center or playing as the backdrop to daily life.
Amp up your
Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering a brand's message. During its alpha testing, it was found that over 75% measured audio ad campaigns on YouTube drove a significant lift in brand awareness.
"One of our early testers,
Audio ads are available in beta via auction on