The 3-stage broad-reaching project comprises research and insight that will underpin the development of an exciting new...
Nov 26, 2019, 14:47 IST
ad-tech
Zirca partners with UK-based CoLab Media Consulting to expand its business
Nov 26, 2019, 14:47 IST
The 3-stage broad-reaching project comprises research and insight that will underpin the development of an exciting new...
- Zirca's partnership with
CoLab Media Consulting comprisesresearch and insight that will underpin the development of an exciting new business proposition. - The research and analysis will enable Zirca to scale its technology to global parity while also developing a proposition that will drive greater clarity and resonate with the digital domain.
- Colab will also be involved in finalizing Zirca’s messaging to promote the proposition taking into consideration the ‘go-to-market’ prospects for the brand.
CoLab is working with Zirca to create a holistic brand proposition that will consolidate both its national and global aspirations. The research and analysis will enable Zirca to scale its technology to global parity while also developing a proposition that will drive greater clarity and resonate with the digital domain. Building on the analysis of the research gathered across stages, CoLab will generate ideas for the value proposition. This will be done in association with the leadership team at Zirca enabling sector experts to sit across and mutually decide on the most apt proposition. Colab will also be involved in finalizing Zirca’s messaging to promote the proposition taking into consideration the ‘go-to-market’ prospects for the brand.
The messaging and proposition will be further ingrained into the core areas of Zirca’s business such as advertising and content solutions.
INSIDER INTELLIGENCE REPORTS