Oct 11, 2021
By: BI India BureauIt has held a special place in our hearts since then. Now that the Tata Group is taking over Air India, Maharajah’s glory might be retrieved soon!
Credit: Air-India
Dressed in his regal garb, the Maharajah of mascots first made his appearance on an in-flight memo pad in the 1940s.
Credit: Air-India
The royal mascot was created by its Commercial Director SK (Bobby) Kooka and sketched by Umesh Rao, an artist at J Walter Thompson. Kooka was responsible for shaping Maharajah's personality, and building the brand of Air India.
Credit: Air-India
But his blood isn’t blue. He may look like royalty, but he isn’t royal. He is capable of entertaining the Queen of England and splitting a beer with her butler."
Credit: Air-India
With or without his red outfit, he would always exude hospitality with warmth, graciousness and humility.
Credit: Air-India
The national air carrier took its mascot to different tourist spots across the world.
Credit: Air-India
He was proudly displayed in middle-class homes.
Credit: Air-India
After adorning a mix of red and yellow ensemble and the typical Indian style turban for decades, he was seen in a suit, jeans and sneakers.
Credit: Air-India
However, the Maharajah of mascots will always be immortal and discussed in brainstorming sessions for many years to come.
Credit: Air-India