Top 10 brands that did the best in terms of Customer Experience in India, as per Havas CX report

Feb 9, 2022

By: BI India Bureau

1. Apple

Havas ventilated the brands on a scale of -100 to 100. Apple took the top position with a brand score of 64.05.

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2. Taj Hotels

Taj Hotels' #MealstoSmiles stimulated conversations appreciating the brand, across all social media platforms. Due to its positive brand image, Taj Hotels took the second position.

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3. Kia

With a brand score of 59.99, Kia was the top automotive brand on the list.

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4. MG Motors

MG Motors occupied the fourth position. Havas' report mentions that brands need to build deeper relationship with customer, which doesn't end at purchase of product. MG Motors' app has been successful at offering 360-degree consumer service.

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5. Hyundai

Automotive brand Hyundai took the fifth spot with a brand score of 58.82.

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6. OnePlus

Smartphone brand OnePlus took the sixth spot with a brand score of 58.73. OnePlus has built a sense of community with its Red Cable Club initiative. Today, making inclusivity is now a non-negotiable aspect of the ecosystem.

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7. boAt

Home-grown consumer electronics brand scored 57.92 on Customer Experience.

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8. Cult.Fit

Cult.Fit, a home-grown fitness brand, scored 52.75 for building a strong sense of community among its users and building an inclusive experience for all.

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9. Michelin

Michelin, a French multinational tyre manufacturing company, took the ninth spot with a brand score of 52.69.

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10. JBL

JBL occupied the 10th spot with a brand score of 52.39. The brand has been successful in creating an inclusive environment for all stakeholders that translated to pre-pandemic level business results.

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Havas CX report found that brands that are building an inclusive experience for all, working on building trust, offer something extra and are always of service to consumers, score high on CX.

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