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Here is how Bacardi’s focus on content and event marketing is changing
brands13 Nov 2019, 10:00

With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan
With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan
Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for ...
brands8 Nov 2019, 11:15

Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam
Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam
In an exclusive chat with Advertising and Media Insider, digital Influencer Bhuvan Bam, who is known for his YouTube channel - BB Ki Vines, shares his thoughts...
brands6 Nov 2019, 09:31

Medlife hopes to achieve 100% growth by the end of this financial year, will take its diagnostics offering to 50 cities within the next 24 months
Medlife hopes to achieve 100% growth by the end of this financial year, will take its diagnostics offering to 50 cities within the next 24 months
Medlife is currently witnessing an 8% month-on-month growth and hopes to achieve 100% year-on-year growth over last year. It will continue to focus on digital ...
brands4 Nov 2019, 09:05

With an aim of growing by 500% in the next financial year by catering to the needs of millennials, Coverfox plans to go global in the next 3 years
With an aim of growing by 500% in the next financial year by catering to the needs of millennials, Coverfox plans to go global in the next 3 years
With an annualized revenue of upwards of $25 million, Coverfox is working towards achieving a 500% growth rate in the next financial year. While Coverfox focus...
brands4 Nov 2019, 09:00

How Zomato, MG Motor and Mastercard are using the power of sound to build a unique connect with their audience
How Zomato, MG Motor and Mastercard are using the power of sound to build a unique connect with their audience
Rajeev Raja’s unique agency, BrandMusiq has been creating MOGOs (musical logos) for brands to help them differentiate themselves A lot of brands believe that t...
brands4 Nov 2019, 08:30

How OkCupid Changed the Way Society Looks at Dating Millennials Across the World
How OkCupid Changed the Way Society Looks at Dating Millennials Across the World
OkCupid has been in the dating industry for the past 15 years and has seen the landscape evolving quite closely In the last few years, OkCupid observed that mi...
brands4 Nov 2019, 08:10

How CarDekho is thriving in a year of slump for the auto sector
How CarDekho is thriving in a year of slump for the auto sector
CarDekho reported a 62% growth in its revenue to Rs 260 crore in the year ending March 2019, despite the major slumps in auto industry. Gaurav Mehta, Chief Mar...
brands21 Oct 2019, 10:00

Dunzo is aiming at achieving 17 million monthly transactions by the end of next year, with minimal marketing
Dunzo is aiming at achieving 17 million monthly transactions by the end of next year, with minimal marketing
Dunzo has grown 40X as a business and 8X in terms of number of people on its platform in the past 18 months. While its present in eight cities currently, it ai...
brands18 Oct 2019, 10:00

How Pee Safe is aiming to become a ₹1,000 crore brand on the back of influencer marketing
How Pee Safe is aiming to become a ₹1,000 crore brand on the back of influencer marketing
When Vikas Bagaria conceived Pee Safe, his closest friends and family members failed to understand why a ‘man’ would want to launch products for women’s hygien...
brands16 Oct 2019, 11:13

How Bajaj Allianz Life Insurance is building its brand based on evolving millennial mindsets
How Bajaj Allianz Life Insurance is building its brand based on evolving millennial mindsets
Bajaj Allianz Life India’s Life Goals Preparedness Survey 2019 was designed to get a complete picture of the Life Goals that drive Indians, their aspirations, ...
brands14 Oct 2019, 10:03

ShareChat is growing its team from 250 to 400 as it moves to monetize its 60 million user base
ShareChat is growing its team from 250 to 400 as it moves to monetize its 60 million user base
ShareChat has raised a total of $224 million, with the latest Series D funding of $100 million from Twitter The platform is now looking at starting its monetiz...
brands9 Oct 2019, 10:36

Melorra aims to become a ₹160 crore brand by the end of FY20 despite the economic slowdown and higher gold prices
Melorra aims to become a ₹160 crore brand by the end of FY20 despite the economic slowdown and higher gold prices
Despite a rise in the price of gold and economic slowdown, the demand for Melorra’s jewellery remains unchanged The young jewellery brand attributes this stabi...
brands4 Oct 2019, 09:00

How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming t...
brands3 Oct 2019, 12:00

Tiktok’s promise of non-metro consumers on its platform is helping it bring more advertisers on board
Tiktok’s promise of non-metro consumers on its platform is helping it bring more advertisers on board
Brands trying to make inroads into Tier II and Tier III markets are now looking at TikTok as a smart way of reaching out to consumers TikTok is also offering b...
brands13 Nov 2019, 10:00

With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan
With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan
Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for hair removal needs, with Veet’s new vent...
brands4 Nov 2019, 09:05

With an aim of growing by 500% in the next financial year by catering to the needs of millennials, Coverfox plans to go global in the next 3 years
With an aim of growing by 500% in the next financial year by catering to the needs of millennials, Coverfox plans to go global in the next 3 years
With an annualized revenue of upwards of $25 million, Coverfox is working towards achieving a 500% growth rate in the next financial year. While Coverfox focused on motor and health insurance initial...
brands4 Nov 2019, 08:10

How CarDekho is thriving in a year of slump for the auto sector
How CarDekho is thriving in a year of slump for the auto sector
CarDekho reported a 62% growth in its revenue to Rs 260 crore in the year ending March 2019, despite the major slumps in auto industry. Gaurav Mehta, Chief Marketing Officer, CarDekho says the major ...
brands16 Oct 2019, 11:13

How Bajaj Allianz Life Insurance is building its brand based on evolving millennial mindsets
How Bajaj Allianz Life Insurance is building its brand based on evolving millennial mindsets
Bajaj Allianz Life India’s Life Goals Preparedness Survey 2019 was designed to get a complete picture of the Life Goals that drive Indians, their aspirations, their influences, their preparedness and...
brands4 Oct 2019, 09:00

How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
How InShorts garnered a revenue run rate of $10 million on the back of its advertising model
InShorts, that started with a simple idea of summarizing news in 60 words, has now achieved a revenue run rate of $10 million per annum in FY19 and is aiming to double the figure this year. InShorts ...
brands8 Nov 2019, 11:15

Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam
Audiences are smart today and know exactly what they want, and they don't want in-your-face advertising: Bhuvan Bam
In an exclusive chat with Advertising and Media Insider, digital Influencer Bhuvan Bam, who is known for his YouTube channel - BB Ki Vines, shares his thoughts on the state of advertising today and the advantages brands can draw from worki...
brands6 Nov 2019, 09:31

Medlife hopes to achieve 100% growth by the end of this financial year, will take its diagnostics offering to 50 cities within the next 24 months
Medlife hopes to achieve 100% growth by the end of this financial year, will take its diagnostics offering to 50 cities within the next 24 months
Medlife is currently witnessing an 8% month-on-month growth and hopes to achieve 100% year-on-year growth over last year. It will continue to focus on digital marketing, and come up with hyper-local personalized content to target consumers...
brands4 Nov 2019, 09:00

How Zomato, MG Motor and Mastercard are using the power of sound to build a unique connect with their audience
How Zomato, MG Motor and Mastercard are using the power of sound to build a unique connect with their audience
Rajeev Raja’s unique agency, BrandMusiq has been creating MOGOs (musical logos) for brands to help them differentiate themselves A lot of brands believe that the future is sonic and therefore having a sonic identity is critical to reach ou...
brands4 Nov 2019, 08:30

How OkCupid Changed the Way Society Looks at Dating Millennials Across the World
How OkCupid Changed the Way Society Looks at Dating Millennials Across the World
OkCupid has been in the dating industry for the past 15 years and has seen the landscape evolving quite closely In the last few years, OkCupid observed that millennials are seeking a meaningful relationship with a like-minded partner to sh...
brands21 Oct 2019, 10:00

Dunzo is aiming at achieving 17 million monthly transactions by the end of next year, with minimal marketing
Dunzo is aiming at achieving 17 million monthly transactions by the end of next year, with minimal marketing
Dunzo has grown 40X as a business and 8X in terms of number of people on its platform in the past 18 months. While its present in eight cities currently, it aims to enter 20 cities in the long run because they believe that’s where 70% of t...
brands18 Oct 2019, 10:00

How Pee Safe is aiming to become a ₹1,000 crore brand on the back of influencer marketing
How Pee Safe is aiming to become a ₹1,000 crore brand on the back of influencer marketing
When Vikas Bagaria conceived Pee Safe, his closest friends and family members failed to understand why a ‘man’ would want to launch products for women’s hygiene There came a point in Bagaria’s journey when he almost sold the company and wa...
brands14 Oct 2019, 10:03

ShareChat is growing its team from 250 to 400 as it moves to monetize its 60 million user base
ShareChat is growing its team from 250 to 400 as it moves to monetize its 60 million user base
ShareChat has raised a total of $224 million, with the latest Series D funding of $100 million from Twitter The platform is now looking at starting its monetization journey and is reaching out to brands that could advertise on its platform...
brands9 Oct 2019, 10:36

Melorra aims to become a ₹160 crore brand by the end of FY20 despite the economic slowdown and higher gold prices
Melorra aims to become a ₹160 crore brand by the end of FY20 despite the economic slowdown and higher gold prices
Despite a rise in the price of gold and economic slowdown, the demand for Melorra’s jewellery remains unchanged The young jewellery brand attributes this stability to design differentiation and affordable pricing On the back of festive sea...
brands3 Oct 2019, 12:00

Tiktok’s promise of non-metro consumers on its platform is helping it bring more advertisers on board
Tiktok’s promise of non-metro consumers on its platform is helping it bring more advertisers on board
Brands trying to make inroads into Tier II and Tier III markets are now looking at TikTok as a smart way of reaching out to consumers TikTok is also offering brands innovative solutions like short videos, brand takeover, in-feed native vid...
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