brandsHere is how Bacardi’s focus on content and event marketing is changing
- At the launch of Casa Bacardi in Mumbai, Bacardi’s Anshuman Goenka, Head of Marketing, Bacardi India, spoke to Advertising and Media Insider about the history behind the event
- He spoke about how branded content is Bacardi’s primary way of reaching out to consumers and more
- He further shared the advantages of using music as a medium and idea behind organizing social events such as Casa Bacardi.
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