15 topical Amul advertisements from the last 20 years that won our hearts​

Sep 23, 2021

By: Karuna Sharma

2000

From government scandals and celebrity gossip to gender equality, the charismatic Amul Girl has been known to comment on issues that nobody dared to refer to on public-forums, and that's what has made her a favourite. Here's Amul ad from 2000 on a contestant winning the jackpot on KBC.

Credit: Amul

2001

After the SC ordered a nation-wide ban on loudspeakers after 10:30 pm in public places, Amul channeled nation's sentiment into this ad

Credit: Amul

2001

The September 11 attacks, also commonly referred to as 9/11, shook the entire world. Here's how Amul reacted.

Credit: Amul

2002

On the rampant spread of malaria in Mumbai

Credit: Amul

2002

On the Cauvery water sharing dispute. The Cauvery water sharing dispute has been a bone of contention between Karnataka and Tamil Nadu since the time of the British Raj.

Credit: Amul

2002

On the number 1 hit song of the 2000s, Las Ketchup.

Credit: Amul

2003

On J.P. Dutta's patriotic war film L.O.C. Amul also paid homage to war veterans of the Kargil war through this ad

Credit: Amul

2004

Amul released a print ad to mark the launch of Swades

Credit: Amul

2005

On the controversy about Meerut Police having roughed young couples sitting in a park in the name of checking in-decency and eve-teasing

Credit: Amul

2012

Thousands of people joined peaceful protests in India's capital, Delhi, following the death of a woman who was gang-raped in the city. Amul's ad perfectly mirrored the sentiment of our country back then

Credit: Amul

2014

The first poster of Aamir Khan's film PK created quite a buzz -- and not all of it is for good. Amul's take on protests against this movie poster also garnered a lot of attention.

Credit: Amul

2015

When Telecom Regulatory Authority of India (TRAI) announced that it has decided to end net neutrality in India, here's how Amul criticised the move

Credit: Amul

2017

How Amul celebrated high profile engagement of TV star Meghan Markle and Prince Harry

Credit: Amul

2020

Amul's tribute to India's most inspiring entrepreneur and king of spices, Mahashian Di Hatti (MDH) Masala’s owner, Dharampal Gulati

Credit: Amul

2021

When India won record 19 medals at Tokyo Paralympics

Credit: Amul

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