- The platform has come up with a simple solution to help build a safe driving environment for
- Company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.
Because of the pandemic, commuters are choosing personal mobility options over shared mobility. The campaign aims to promote greater responsibility towards self-driving senior citizens and to create awareness about sensitive social issue of
The campaign launched across all digital platforms, has been conceptualized and executed by
It, thus, asks family members to put an ‘E’ symbol on the windshield/back glass of their senior citizen’s car to warn other drivers that the vehicle is driven by an elderly person.
At the launch of the campaign, Gaurav Mehta, Chief Marketing Officer, CarDekho Group, said, “This campaign reflects an ideology that the brand stands for –developing an inclusive and caring personal mobility environment for everyone. There has been a huge change in the way we live now. We want to make everyone feel safe and have a hassle-free driving experience, especially senior citizens. We hope this campaign will promote simple, incremental behavioural changes and more empathy towards elders driving on the road.”