Vi and Dream11 were the most popular and talked-about brands in this edition of IPL in the first and second phase respe...
- Wavemaker India has come up with its IPL 2021 report that captures the social conversations around IPL 2021, for both phase I and phase II.
- Vi and Dream11 were the two brands that were most popular and talked-about in this edition of IPL in the first and second phase respectively.
- Rahul Dravid's Indranagar ka Gunda hun main famed ad for
CREDwas the most viral advertisement this season. In phase 2, #GoodLuckGirls by Cadbury Dairy Milkemerged as the most viral ad. The findings are part of a report by Wavemaker MESH, the Real Time Data Intelligence solution that reads real time environmental signals.
Vi and Dream11 were the two brands that were most popular and talked-about in this edition of IPL in the first and second phase respectively.
The report also stated that social chatter around the tournament grew by 33% over last year and crossed 80+million mentions this season.
This year, as the season had to be split in to 2 phases, phase 1 which was played in India garnered more mentions (42 million) than phase 2 (38 million) which was played in UAE recently.
Virat Kohli, MS Dhoni and
The report has data sources from multiple consumer touchpoints across the Digital ecosystem ranging from Social Listening, Video analytics in partnership with Intuitive Intelligence, Interaction data points collected from Facebook, Twitter, Instagram and YouTube.