Furlenco has a new vampire character, Drako Lal, and it is ‘bloody’ relatable

• Conceptualised by McCann Worldgroup and Produced by Kitchen, Furlenco’s latest campaign aims to attract new consumers for its furniture subscription service.
• It brings a desi vampire, Drako Lal, to life and takes him on a tour of modern life.

Long after Onida’s devil, the Indian advertising world has another adorable negative character, Furlenco’s Drako Lal.

Conceptualised by McCann Worldgroup and Produced by Kitchen, Furlenco’s latest advertisement aims to remind you that furniture doesn’t live as long as humans and that it is ‘bloody’ cool to go against traditions.

It features a vampire who kind of overslept for 100 years. He wakes up in an empty, dilapidated home and realises that he will have to bring his house back to life.


He flies out to the nearest mall, finds the perfect furniture but its price range gives him the biggest scare. One fine day, when he is just ‘hanging’ around, he chances upon a billboard out of his window. Furlenco’s billboard tells him about a new trend, subscription-based furniture and now, he changes his furniture every year to keep up with the trends.

From a handful of orders in 2012 to having furnished about 90,000 homes in 2019, Furlenco has grown from strength to strength. The company aims to achieve a subscription revenue of Rs 2000 crore by the year 2023. And its latest ad stands out in a room full of discount-led furniture advertisements.