Top 10 Indian brands that advertised the most on television in the first half of 2021: TAM

Jul 22, 2021

By: Karuna Sharma

1. HUL

Hindustan Unilever spent 15 percent of total ad spends on TV

Credit: HUL

2. Reckitt Benckiser (India)

Top 10 advertisers together added 43 percent share of Ad Volumes and Reckitt Benckiser contributed 13 percent to overall spends

Credit: Reckitt-Benckiser

3. Brooke Bond Lipton India

It contributed about 2 percent to TV's overall spends in H1 of 2021

Credit: Brooke-Bond-Lipton-India

4. ITC

ITC spent 2 percent on TV advertising

Credit: ITC

5. Colgate Palmolive India

Colgate Palmolive India accounted for 2 percent of total ad spends on TV during the period

Credit: Colgate

6. Cadburys India

Cadburys India's advertising on TV accounted for 2 percent of the overall spends in the first half of 2021

Credit: BCCL

7. Ponds India

Ponds India spent 2 percent on TV ads

Credit: Ponds

8. Procter & Gamble

Procter & Gamble's spends accounted for 2 percent of the overall spends

Credit: PG

9. Godrej Consumer Products

Godrej Consumer Products spent 2 percent on TV ads

Credit: Godrej

10. Pepsi Company

Pepsi company's advertising accounted for 1 percent of the overall spends on TV in H2

Credit: PepsiCo

BYJU's is willing to shell out 10X of what Great Learning earned during the best year for edtech