International Women's Day: campaigns that stood out

• Women are the bedrock of society and with this International Women’s Day, brands have left no stone unturned to celebrate their dreams, ambitions, struggles and wins.
• It gives us an opportunity to celebrate the social, economic, political, and cultural achievements of women and continue the push towards equality.
• We cherry-picked a few campaigns that stood out this year.

While every day should be celebrated as women’s day, 8th March brings an opportunity for us to stop, reflect on how far we have come and think about some of the many areas where advertising, marketing and the media industry needs to improve. It gives us a much-needed chance to pass on the mic, share our problems, look for solutions and celebrate women who have triumphed over patriarchy.

Women's Day, however, has become a full-blown trend, packaged and brought to the audience for a labelled price. It is about gaining eye-balls, reminding women they exist by superficially caring about them, for a few days before and after March 8.

Albeit, there were a few campaigns that did stand out this year and reminded us that we are slowly taking small steps towards inclusivity every year.

So we thought of collating a list of advertisements that have set a benchmark for other brands to follow (in no particular order) and have tried to talk about issues that have gone unnoticed over the years:
Prega News

Swiggy

Levi’s

Zivame

Shaadi.com

Dove

WeWork

OkCupid

Dunzo


Bumble

Paytm

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