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PhonePe launches a new campaign saluting the indomitable spirit of India.
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PhonePe's new campaign celebrates and salutes the unshakeable spirit of India

PhonePe launches a new campaign saluting the indomitable spirit of India.
  • PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign.
  • Conceptualised by Leo Burnett, this campaign illustrates how people are navigating the ‘New Normal’ as the country continues to open up in phases after months of lockdown.
PhonePe’s new campaign salutes the resilient spirit of the people of India and their unstoppable drive in the face of the COVID-19 pandemic.

The narrative of the campaign illustrates how people are navigating the ‘New Normal’ as the country continues to open up in phases after months of lockdown. It traces stories of unhindered progress of merchants and users, aided by PhonePe, while the pandemic has effectively changed our ways of life. The Indian drive for progress has no full stop, as captured in one of the lines in the film - “Rukna toh humein aata nahin”.


Inspired by the brand’s philosophy of ‘Karte Ja, Badhte Ja’, the new brand film showcases how PhonePe continues to help over 20 crore users and over 1 crore merchants do more & move forward with adequate precautions. PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign.

Commenting on the launch, Sameer Nigam, Founder & CEO, PhonePe said, “During these unprecedented times, Indians from small villages to large metros are striving to get back to normalcy and progress in their lives. We see our platform as a trusted partner to those billion-plus aspirations. Our latest brand campaign is a tribute to the indomitable spirit of the people of India and reflects everyday stories of progress with PhonePe’s varied offerings.”