It is aimed at educating customers on how insurance can make life easy by helping one staying prepared for unforeseen c...
- PhonePe's has launched its latest brand campaign 'Tension chhodo,
Insurancelo', featuring actors Aamir Khanand Alia Bhatt.
- The campaign highlights how the insurance buying process on
PhonePeis instant, paperless and mobile-first - making it easily accessible to all users.
The light-hearted campaign encompassing over 12 films will run on Television, YouTube, Hotstar and other prime channels. The 6-month long campaign, which kicked off during the ICC T20 Cricket World Cup, will educate customers on the availability of bike, car, life and health insurance plans on the PhonePe app. It will also showcase
PhonePe’s insurance expertise, scale, size and trust that customers have on the platform.
PhonePe currently has over 325 million registered users who use the platform to make money transfers, recharges, pay bills, and invest. Now, they can also insure themselves with the best plans offered by trusted insurers who have partnered with PhonePe.
Commenting on the launch,