- With low spirits still looming around for many, people are unsure how to enjoy the Pujo celebrations or go pandal hopping this year.
- Brands united to encourage people to come together while adhering to safety norms and paid a tribute to the positivity and strength of the human spirit as we all want to step out of dark times and emerge victorious and bright like Maa Durga.
While this year is different, brands haven't shied away from celebrating this grand festival. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities.
Here are a few campaigns and product and packaging innovations that stood out:
Joy Personal Care