Here are the top 10 advertisers of October 2021 as per BARC

Nov 24, 2021

By: Karuna Sharma

1. HUL

The most prolific advertiser of October 2021 was the FMCG giant HUL with 29 million seconds of ad volume.

Credit: HUL

2. Reckitt Group

Reckitt Benckiser Group, which recently rebranded to Reckitt, maintained its second spot with ad volume of 14 million seconds.

Credit: Reckitt

3. Godrej Group

Godrej Group bagged the third position with 4 million seconds ad volume.

Credit: Godrej-One

4. P&G

On number fourth was Procter & Gamble with 4 million seconds of ad volume. The FMCG giant has stayed consistent for the past 2 years.

Credit: PG

5. Cadbury India

Mondelez's Cadbury India stood fifth 3 million seconds ad volume, same as October 2020.

Credit: Mondelez

6. Amazon Online India

E-commerce giant Amazon stayed consistent with its ad volumes in October 2020 and 2021 with 3 million seconds.

Credit: Unsplash

7. ITC Ltd

ITC LTD saw a decline this year in its ad volumes. It recorded 3 million seconds in October 2021, whereas it had contributed ad volume of 4 million seconds in October 2020.

Credit: ITC

8. Coca-Cola India Ltd

Beverage brand Coca-Cola India Ltd saw an increased ad volume of 2 million seconds in 2021 compared to 1 million seconds in October 2021.

Credit: Unsplash

9. Colgate Palmolive India Ltd

Colgate stood at the 9th spot with 2 million secs ad volume.

Credit: Business Insider India

10. Tata (G)

Tata (G) registered 2 million seconds of advertising volume.

Credit: Business Insider India

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