Top 10 celebrity couples with the most brand deals in 2021, as per TAM AdEx report
Aug 6, 2021
1. Akshay Kumar and Twinkle Khanna
More than 33 percent of the ads on TV were endorsed by power couple Akshay Kumar and Twinkle Khanna. They endorsed 40 brands during Jan-June 2021.
Credit: Akshay Kumar/Instagram
2. Kareena Kapoor Khan and Saif Ali Khan
Kareena Kapoor Khan and Saif Ali Khan endorsed 21 brands in H12021 and contributed around 20 percent to TV's overall ad volume
Credit: Kareena Kapoor/Instagram
3. Anushka Sharma and Virat Kohli
The couple that was recently seen in a Lux ad, endorsed 31 brands in the first half of 2021. They featured in more than 15 percent of TV ads
4. Deepika Padukone and Ranveer Singh
While Deepika Padukone and Ranveer Singh had the second-highest number of brands after Akshay Kumar and Twinkle Khanna, that is 33 brands, Padukone and Singh were seen in 12 percent of TV ads
5. Amitabh Bachchan and Jaya Bachchan
More than 10 percent of the advertisements were endorsed by Amitabh Bachchan and Jaya Bachchan. They represented 28 brands in H12021.
6. Ajay Devgn and Kajol
Devgn and Kajol had around 5 percent share in TV ads and represented 10 brands in the first half of 2021
Credit: Instagram
7. Amir Ali and Sanjeeda Sheikh
TV stars Amir Ali and Sanjeeda Sheikh also featured in the top 10 list. They had 1 percent share in the overall TV ads.
8. Pankaj Kapoor and Supriya Patakh
1 percent of the overall ads on TV were endorsed by Pankaj Kapoor and Supriya Patakh in H12021
9. Renuka Shahane and Ashutosh Rana
Renuka Shahane and Ashutosh Rana represented 2 brands in the first half of 2021, contributed 1 percent to TV's ad share
10. Dharmendra and Hema Malini
Around 0.4 percent of the TV ads were endorsed by Dharmendra and Hema Malini, while they represented 7 brands in H12021