Akshay Kumar endorsed the maximum number of categories in Apr-Jun’20.- During Apr-Jun’20, Ad volumes for Celebrity endorsed Ads dropped by 39% compared to Jan-Mar’20. The drop was mainly due to effects of Covid- 19.
- 63% rise in Ad volumes of Celebrity endorsed ads in Jun’20 compared to Apr’20
The report provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20.
The following top 10 celebrities together added 40% share of ad volumes during Apr-Jun’20:
Akshay Kumar, on the other hand, endorsed the maximum number of categories in Apr-Jun’20.
Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes. At 2nd and 3rd positions, Akshay Kumar/Twinkle Khanna and Kareena Kapoor Khan/Saif Ali Khan’ had almost equal share of Ad Volumes.
More than 40% of ads were endorsed by two Couple Celebrities-Anushka Sharma/Virat Kohli and Akshay Kumar/Twinkle Khanna.
Personal Care/Personal Hygiene and Food & Beverages sectors were the Top 2 in quarter 1 and 2 of 2020 for celebrity endorsed ads
During Apr-Jun’20, Film Stars appeared more than TV Stars and Sports Persons in the ads.
Celebrity endorsements have been prevailing in India for a very long time, there is an increasing challenge for brands to capture people’s time and focus. According to the report, marketers believe that brand ambassadors provide a higher degree of consumer recall. This is based on a pretty simple logic as India is a country where people are star-struck by Movie Stars, Sports Personality, TV Actor & Actress.