Whisper Indiahas launched a campaign that shows period blood with red liquid, breaking the cycle of showing blue blood in TV commercials.
- Here’s hoping that more multi-corporations take note and stop misrepresenting period blood in ads.
Hygiene brand Whisper India has finally taken a long-overdue decision of stopping its decades-old patriarchal and misleading practice of using blue liquid in its commercials.
In the last six months, Whisper has used red liquid to represent period blood in its campaigns.
What is great about this campaign is that it normalises period blood. It is not treated as a separate, rebellious campaign where the company tries to prove how it is revolutionary to show period blood, as period blood. It is just like any other Whisper advertisement. The truth is, it is just doing the bare minimum and treating it like it is.
Here’s hoping that more multi-corporations take note and stop misrepresenting period blood in ads.