The campaign shows professionals using a variety of techniques to climb up the corporate ladder, right before the appra...
upGradhas launched the third leg of its ‘Fast Forward your career’ campaign, right ahead of the appraisalseason.
- Conceptualized in partnership with The Yellow Shutter and Co-produced with Boathouse Media, the ad film is directed by the filmmaker
Shashwat Gandhiand is voiced by the award-winning actor Vijay Raaz.
- upGrad takes a quirky route to establish the urgency amid working professionals who tend to park upskilling for the future and never get around to pursuing it.
Conceptualized in partnership with The Yellow Shutter and Co-produced with Boathouse Media, the ad film is directed by the filmmaker Shashwat Gandhi and is voiced by the award-winning actor Vijay Raaz. upGrad takes a quirky route to establish the urgency amid working professionals who tend to park upskilling for the future and never get around to pursuing it. Aligned with its mission of driving career outcomes, the higher-edtech leader recorded another milestone with the Q-o-Q career transitions peaking at 1233% during Q1 FY2021 and 1149% in Q2 FY2021 as compared to the same period previous year, according to recently released upGrad Career Report. The report also highlights the steady increase in the career hikes to the upGrad learners being awarded in the range of 180% - 450% after course completion.
Talking about the new campaign,
Gaurav Arora, Founder, The Yellow Shutter said, "upGrad as a brand believes in staying creatively bold while figuring out realistic nuances of TG's life and connecting with them. Being a creative production house ourselves, this resonated with us at The Yellow Shutter. We wanted to bring a fresh flavour of creativity while maintaining the essence of the brand campaign from 2020. Thus, we strategically continued with the donkey route however, giving it a witty spin and creating something laugh-worthy yet extremely relatable. Together, we aimed at keeping the creative edge alive while adding unique angles in the visual space to showcase an everyday story with a twist."
The filmmaker Shashwat Gandhi added, “We wanted to create visuals that are unique, which nobody had seen but everyone could relate to! To mock the 'gadhas' who engage in boot-licking and sycophancy during the appraisal season, we replaced their heads with a quirky 'gadha' filter and made them 'hee-haw' in various moods. The process of making this was equally fun and hilarious as the film itself!”
The newly launched Appraisal campaign is now Live across the digital platforms of upGrad.