How Amazon Prime is promoting The Family Man’s season two launch with main character Srikant Tiwari’s job hunt
Amazon Prime Video’s innovative engagement initiative stirs up fun conversations in India Inc, around the launch of the new season of The Family Man.
- The Family Man’s Srikant goes job hunting; India’s leading startups roll out job offers for the not-so-minimum guy.
Kick-starting the digital campaign, lead actor Bajpayee took to his social media to share that Srikant Tiwari has finally chosen to be an ideal “Family Man” and is on the lookout for a corporate job. His post triggered a round of fun and quirky conversations among fans, celebrities and social media influencers replying to his tweets with bizarre job recommendations. Industry leaders like Ankur Warikoo (Nearbuy), Kabeer Biswas (Dunzo), Ritesh Agarwal (OYO) and Manu Kumar Jain (Xiaomi) were seen joining in the fun banter as well, proposing to interview Srikant. What followed were a series of interesting virtual interviews with these much-admired business leaders that created quite the stir in the corporate world and amongst netizens!
Talking about this unique and fun interview Ankur Warikoo, Co-founder of Nearbuy said, “Srikant (Manoj Bajpayee’s character in the show) is a super talented guy. Would have loved for him to be part of Nearbuy. Not sure why the reference check aspect of his interview made him get all weird. Love such talent, sad he could not join us!”
Kabeer Biswas, CEO & Co-Founder, Dunzo said, "Working with The Family Man team has been a thrilling experience much like the show itself. It was a natural extension for Dunzo – through the pandemic, our team has worked to keep Indian citizens safe. No mean-feat, if you think about it! Just like Srikant, we have had to balance multiple priorities. As we continue to deliver essentials across the country, we're sure that the series will deliver on the intrigue and entertainment it did with the first season. And Srikant, the job offer is always open!”
Manu Kumar Jain, Vice President of Xiaomi added, “It was an absolute delight to collaborate with the team of Amazon Prime Video for the upcoming season of Family Man. It was great to have Srikant interview with us. He promises to be a high performing individual both on reel and in real life much like Mi TV, India’s No. 1 Smart TV brand. We are confident that with the passion he has, the new season of Family Man will continue to be one of the most popular shows amongst the audiences.”
Talking about the fun integration – Sushant Sreeram, Director, Marketing at Amazon Prime Video for India, said, “As India’s much loved video streaming service, we have had the opportunity to build immersive worlds for our viewers with blockbuster series like The Family Man. A big part of building that on-going relationship with our viewers is to bring elements from reel life to real life and vice--versa. Srikant Tiwari on a job-hunt is just that – a much loved character doing something many of us have experienced in real life. We had a ball working with leaders of some of the most exciting startups in the country right now, putting together this fun job-hunt campaign for our customers. Who is going to hire the not-so-minimum guy? Tune in to Amazon Prime Video on the 4th of June to find out!”